Although Video Ads are relatively a new phenomenon, it has quickly become popular with both publishers and advertisers. The single biggest reason for their popularity is that they provide a substantial boost in revenue.
So, if you want to increase revenue, you should definitely consider video ads format. Today, we bring to you 15 Best Video Ad Networks for publishers and advertisers.
Video Ads work best for entertainment sites.
However, video ads can also be supplemented with banner ads and native ads whenever you find that these ad formats are not producing enough revenue for you for one reason or the other.
So, you should give video ads a try whenever your revenue is shrinking for some reason.
The overall spending on Video Ads is relatively low, however, from the past few years it’s grown substantially and is expected to grow in the near future, as well.
For incorporating Video Ads as a potential source for monetization, the best way is to turn to a Video Ad Network, which handles all the sales related tasks for you.
In fact, Video Ad Networks are the best way for monetizing your videos through Video Ads. The best thing about Video Ad Networks is that they can be used for monetizing both mobile as well as desktop traffic. They are helpful in providing you with an additional source of income for your site.
In fact, Videos have always been a powerful medium for engaging website visitors. Even Facebook has incorporated Live Video feature and welcomed advertisements for brands. You can make use of Video Ad Networks and maximize revenue for your website by showing video ads.
However, there are certain features that you should look in a Video Ad Networks.
Below we have shared some of the essential things that you should look for in a Video Ad Network.
First of all, a good Video Ad Network should provide a solid dose of targeting options. It should provide targeting options such as geotargeting, behavioral targeting, contextual targeting, and re-targeting depending on your video Ad goals.
Secondly, a good Video Ad Network should be capable of delivering video ads across a range of devices. Nowadays, users surf the web using a range of devices. So, your ad network should dish up your ads on any device.
Thirdly, to make sure that the Video Ad Network is right for you, you should take a note of a Video Ad Network’s existing clients. So, check out whether they are working with brands similar to yours or your competitors. It indicates that the video Ad Network is right for your business.
Fourthly, a good Video Ad Network should be capable of serving various ad formats. So, it should offer different Video Ad display formats. When you have different video ad formats available with you, you can easily find out which ad format is most suitable for your various video ad campaigns.
One more important aspect related to Video Ad Network is that they should be studded with analytics and measurement tools so that you can measure the performance and success of your video ad campaigns and go on to ensure that the video ads are performing up to your expectations.
In this compilation of Best Video Ad Networks, we have featured those Video Ad Networks that have been studded with all the above features which go on to make them a Good Video Ad Network for you.
So, let’s see the most popular video advertising networks for publishers and advertisers.
Here’s the list for you:
15 Best Video Ad Networks
Well, you can monetize your YouTube Videos using Google Adsense. It opens doors for you to make easy money from your YouTube Videos. For this, you need to link your YouTube channel with an Adsense account. Once it is done, you can submit your videos for monetization.
Your videos need to be approved with YouTube monetization requirements. One such requirement is that your videos need to be advertiser-friendly. Plus, you need to have the rights to the content for using it commercially. Now, the YouTube Partner Program limits channels with over 10k views to have ads on their videos and enable monetization.
Vdopia is another very popular platform for mobile video advertising. It is recognized as a leader in .VDO mobile format, which is a proprietary technology enabling brands to have scalable mobile video ad campaigns on web, mobile, and apps.
Vdopia offers the ‘Chocolate’ programmatic platform which integrates top technology partners across the spectrum giving a unified one-stop platform for full planning, buying, and analysis of mobile video ad campaigns.
Vdopia has many global brands as its clients, including Coca Cola, Intel, Fords, Microsoft, Walt Disney, and hundreds of other leading global brands. Vdopia is headquartered in Silicon Valley with offices in CA, Fremont, Los Angeles, London, New York, Singapore, Chicago, Singapore, India, and Australia.
3. Google ADX
The Google DoubleClick Ad Exchange Service offers programmatic solutions to manage multiple monetization sources for online display advertising inventory. It provides the opportunity to grow revenue across varied channels by giving real-time access to every major demand source such as Google AdWords.
It comes with integration with DoubleClick for Publishers, provides multiple selling options, together with built-in optimization to make the most of every impression. It connects you to a large number of Google AdWords advertisers. Plus, you get access to a worldwide pool of top networks, trading desks, and DSPs.
It also offers video tags that can be integrated with a player for making the video inventory available. Furthermore, In the Ad Exchange Service, advertisers and ad networks are known as “Buyers,” whereas publishers and publisher networks are called “Sellers.”
Propeller Ads is another very popular Ad Platform. It offers publishers the opportunity for increasing their website’s daily earnings by having access to nice and high CPM Rates. It turns out to be a perfect platform using which advertisers can serve up their ads across multiple channels. Propeller Ads provides them the opportunity to expand their advertising reach. It is well known for delivering optimized ads where they are most effective.
Propeller Ads offers many ad formats. It supports banner advertisements and pop-under (on click) Ads. It offers attractive on click CPM Rate. It also offers Video Ads. In fact, Propeller Ads is running over 3000+ active ad campaigns worldwide.
It performs manual checks on all ads to make sure that your website only displays the best quality video ads. It offers 100% inventory monetization. Propeller Ads has no minimum traffic requirements. It serves ads based on CPM model. You get real-time reporting. The payout is based on Net 15.
UnderTone is one of the pioneers in video ad formats. It is one of the best ad networks with no restrictions and gets easily configured. However, it does not entertain adult or online gambling publishers. UnderTone offers video ads in the form of in-banner and pre-roll. It provides high-impact ad formats as well as IAB standard formats.
Although its CPM rates are 100% – 1500% higher than traditional ads, it has steep traffic requirements with minimum traffic being 500,000. Reporting is real-time by the campaign and ad filtering. It offers CPA, CPM, CPC, and CPV model of advertising. Its high-impact ad formats and innovative technology captures consumers’ interest and imagination. The end results benefits both brand as well as the consumer.
HaxHax is another leading Video Ad Network offering a wide range of display mediums and payment models. HaxHax offers all of the standard IAB size display ads together with in-banner, pre-roll, and post-roll video ads available. Publishers get the opportunity to join a selected group of top quality websites from its inventory.
Get the benefit of its exclusive services with international reach and its vast experience and know-how that you won’t get anywhere else. It offers ad-placing specified by advertiser, media, industry, and category so that you get the best fit for your site.
HaxHax offers comprehensive reporting, worldwide traffic, auto-invoicing system, multi-screen and servicing, and much more. The payout is based on Net 30/60 and payment method includes PayPal and Wire Transfer. However, it has pretty stringent traffic requirements of 500,000 page views with 50,000 unique visitors.
RhythmOne is a rebranding of Burst Media. RhythmOne offers a complete advertising solution working across all devices and providing publishers a perfect platform for maximizing their revenue potential. Besides offering video and rich media ads, RhythmOne also offers sponsorships and distributed content.
It is a leading and well-trusted Video Ad Network working with more than 5000 publishers under a revenue sharing model. It offers publishers with a complete, fully-integrated monetization platform to help build their audience and grow their business.
It works seamlessly across desktop, mobile, and connected TV, so you do not have to work with multiple partners. Its solutions are catered towards reducing revenue leakage, enhancing site/app performance, and improving user experience, adding your overall revenue, eCPM, and yield. RhythmOne offers real-time reporting. It’s payment methods include PayPal, Check, and Wire Transfer.
BrightRoll has some of the best video ad options and is engaged in serving as much as 10 billion impressions per month. However, entry to BrightRoll may be quite tough for most publishers as it has a high entry requirement of as much as five million video views per month or as much as 3 million mobile site views.
Using BrightRoll requires you to have your video player to serve video ads. If you are a company offering video content and utilizing your own video technology, then BrightRoll is a great option. It also offers videos for apps and mobile sites; if you go on to meet the 3 million per month view requirements.
BrightRoll focuses on the data-driven approach to help advertisers in reaching precise audiences across all formats and devices. It offers cross-channel targeting through video, display, and native ads. With exclusive access to Yahoo Audience Data, you are in for exceptional audience insights. You can control exactly where your creative appears, down to individual URLs.
Videology specializes in TV and video advertising. Videology is focused on turning data and inventory into guaranteed results for its clients. It’s converged advertising software is helping advertisers, agencies, and media companies in driving greater media value by cross-screen planning, forecasting, execution, and measurement.
Its global platform goes on to unify the TV and video advertising ecosystems, thereby bringing efficiency and value for advertisers and content owners alike.
Nowadays, users access publisher content in a number of ways. Exponential is engaged in addressing this scenario by offering the most engaging, relevant, and dynamic ad formats across video, display, and mobile. It provides high-impact units such as IAB Rising Star ad formats together with polite pre-roll which go on to generate high CPMs for publishers.
Moreover, its world-class creative and delivery teams work hand-in-hand to help advertisers and publishers in enhancing UX.
Exponential takes a consultative approach for its partners thereby helping them in every way, shape, and form. The entry requirement for publishers is a minimum of 500,000 unique users per month. Together with this publishers need to come up with highly relevant, targeted and regularly updated content.
Selectmedia is a leading Video Ad Network offering solutions for monetizing cross-screen video desktop and mobile worldwide. However, Selectmedia has laid out stringent requirements for publishers to be accepted to their platform. The minimum traffic requirement is 250,000 pageviews per day.
Selectmedia offers an advanced programmatic platform for advertisers so that they can access high quality, safe, and fraud-free video media with truly global scale and optimized price and reach. They are using proprietary predictive trading and delivery technologies employing big data and going beyond RTB for giving optimal video yield and performance.
Selectmedia is one of the most trusted and reliable video supply and distribution platforms and is working with industry’s top advertisers. It offers real-time reporting. The payout is based on Net 15 and payment method is PayPal, Payoneer, and Wire Transfer.
12. One by AOL
One by AOL is a recognized, well trusted, and reliable Video Ad Network in the world. In fact, Advertising.com which is one of the biggest ad networks is also a part of One by AOL. It offers ads in many categories such as mobile, display, and video. With Video Ads, publishers can monetize video inventory at scale. The ad network offers integrated tools for demand forecasting, yield optimization, and performance insights.
• Reporting: Real-time
• Video Availability: Worldwide
• Model: CPM
• Payout: Net 90
YuMe Ad Network is helping publishers and developers in maximizing their video ad revenue by delivering technology, services, and science for effectively monetizing video and app inventory. Its audience-aware multi-screen SDK enables you to run a highly engaging, and interactive ad unit across different connected screens. Plus, publishers have access to unique audience insights so that they can better understand and go on to monetize their audience.
• Reporting: Real-Time
• Model: CPM
• Video Availability: Worldwide
VidRoll is one of the best Video Ad Network for monetizing desktop, mobile, and television by providing an ad-supported model which is empowered with premium ad inventory. VidRoll offers high fill rates with guaranteed CPMS, instant load times, and no buffering. This helps publishers to gain ad revenue lost because of buffering.
• Reporting: Real-time
• Video Availability: Worldwide
• Model: CPM, CPV, and CPC
• Payment Method: PayPal, Check and Wire Transfer
• Payout: Net 30/45
VeohClick offers a wide range of web advertising solutions for monetizing your traffic across varied platforms. It allows you to monetize video traffic, web traffic, as well as mobile traffic. The ad network pays on CPM and CPC basis. Various video ad formats are available such as in-banner and pre-roll, including IAB formats.
• Reporting: Real Time
• Model: CPC and CPM
• Video Availability: Worldwide
We hope that this presentation on 15 Best Video Ad Networks proves immensely valuable for you. We welcome your comments and suggestions with us. If you liked the post, don’t forget to share it with your friends and colleagues.