Earning Guys » Earning Online

Direct Buying Selling Ad Space Basics

Ravi Ahuja — Tue, 23 Feb 2010 11:45:29 +0000

In my last post I wrote about Contextual Advertising basics. This post is about Buying and Selling ads on any Website or Blog.

If you are advertise or Website publisher then selling or buying ad space is another way of advertising. As a Website publisher you can sell ad space on your Website. Advertisers buys ad space on publisher Website and pays a fix amount for that ad space. Price depends on for how long ad space is available it can be like for a week or month.

When you buy or sell ad space advertiser put a banner or text link ad on publisher site. When you buy or sell ad space it does not count costing or earning on CPM or click cost. Advertiser pays fix amount to publisher and publishers earning not affects how many clicks that ad is getting. Advertiser also do not need to pay any extra money if their ad is getting good response.

Benefit of Buying Ad Space

As advertiser there are many ways of advertisement but question is why to use Ad space for advertisement. Advertisers normally use contextual advertisement, CPM ads or Affiliate Marketing so why buying Ad Space?

When you use any other form of advertisement you may not save that much money compares to direct buying ad space. When you buy ad space on any Website you put banner on that Website you may get lot of clicks on your banner which can lows down your cost per click compare to Pay Per Click program. If you use affiliate marketing then you pay some commission to your affiliate but when you get visitors from direct ad space and they buy product you do not need to pay any commission. Thus you can save lot of money on your promotion.

Benefit of Selling Ad Space

As Website publisher you make money by Pay Per Click ads CPM Ads or affiliate marketing. If you are not expert in any of them you may not make good money. When you sell ad space on your Website you get a fixed amount for you ad space. You do not need to take care of clicks or conversions you are free to just focus on your Website growth.

How to Buy or Sell Ads on a Website

There are two ways of buying or selling ad space. As publisher you can sell ad space directly by your own or use any direct ad selling advertisement company.

Many Website owner directly sell ad space on there Website. As an advertiser if you are interested in advertising on a Website you can contact Website owner by using their advertisement or contact page. Direct buying or selling ads save your money as you are not going through mediator company which charges some fee for serving or selling ad space.

Same rule applies for publishers they can sell there Website ad space directly or use any ad network who helps selling your Website ad space.

Ad Space Buys Selling Networks

There are many ad network who help you sell your Website ads. These network share revenue with publishers. You can search around and you will find some good advertisement network some of good ad networks are:

BuySellAds.com
AdvertiseSpace.com
BlogAds.com
LinkWorth

What Bloggers are earning

Ravi Ahuja — Sat, 24 Jan 2009 10:20:12 +0000

If you are a blogger then may be you think what other bloggers earn. Do they earn more then me, if yes then how much and how? This question often comes in mind and may be you had tried to find so.

It is not easy to know exactly what other bloggers are earning but a little research can help you to get a idea what other bloggers are earning.

So what is the benefit of knowing what other are earning and why you need to know? Yes this is not the good thing to find what other are earning but as a blogger knowing others earning and the sources of earning can help you to monetize you blog on the right way. But this is not important and may be the right way to copy other bloggers technique. There are various way of generating revenue with your blog like using AdSense, selling ad space with fixed price, writing paid post, selling links, using affiliate programs and so on. It depends on you which way you want to go. Every blogger have its own way of earning money.

I tried to find out how and what other blogs are earning. This earnings can’t be exact this is just a overview because there are lots of other expenses you have to do to run your blog like advertising your blog expenses, hosting expenses etc.

First talk about some big daddy blogs:

TechCrunch: The number 2 blog on Technorati top 100 blogs. How and how much TechCrunch earn? I don’t know exactly what they earn but how and what they charge from advertiser for an ad can be found from there Advertise page.

For 125 x 125 ads on right side of the page they have different rate plans which start from $8000 to $21500 per month per ad. They also use AdSense ads on there blog. Advertisers can also advertise with CPM ads on TechCrunch. TechCrunch use Federated Media’s services to advertise CPM ads. There CPM rates for 160×600, 728×90 and 300×250 ads are about $23 per CPM and you have to purchase minimum of 140 CPM which will cost you about $3220.

These figures can blow your mind but there are many expenses belong to run so much big blog so it is not possible for me to tell exact earning of TechCrunch.

John Chow: One of the most popular blogger blogs on blogging, earning etc tips. His blog receives more then 200,000 visitors per month with Alexa ranking of 27,281.

John Chow publishes his monthly earning report on his blog every month. Here I am listing his October 2008 earning report.

Total Blog Income for October 2008 – $34,350.93

Affiliate Commissions: $12,652.52
Private Ad Sales: $10,290.00
Shoemoney Tools: $4000.00
ReviewMe: $4,000.00
Text Link Ads: $2,112.91
Kontera: $1,000.00
RSS Ads: $295.50
Total Income: $34,350.93

Many bloggers sell there ad space directly and most of them use 125 x125 ads. They charge from $10 to thousands of dollar for 125×125 ads per month depending upon the traffic they get.

Many bloggers relay on Google AdSense ads and knowing how much they are earning with those ads it little difficult task. Some time bloggers disclose there AdSense earning and I have found some big blogs are earning $2,000 – $10,000 or more per month with AdSense (again depends upon there visitor base).

A poll conducted on Problogger shows what bloggers earned in October 2008.

Earner of $500 and more data shows that:

262 made $500 – $999 (6%)
150 made $1,000 – $1,499 (4%)
128 made $1,500 – $2,499 (3%)
130 made $2,500 – $4,999 (3%)
95 made $5,000 – $9,999 (2%)
45 made $10,000 – $14,999 (1%)
35 made $15,000 – $19,999 (1)
373 made $20,000 or more (9%).

I have just given you only two example and I will try to continue this series and will try to tell how much bloggers are earning and how.

Are you earning online?

Ravi Ahuja — Tue, 11 Nov 2008 05:01:27 +0000

This is blog is all about you The Earning Guys and as you all I am also interested how many of us are earning online. This will help us in many ways, as a web user what percentage is earning online.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

If you are earning online then what ways you use to earn online? Will your like to share your experience?
If you are not earning online what you think about it?