Probably you would agree to the fact that the World Wide Web is a vastly competitive arena. In this context, it becomes important for you to retain and build your customer base. This has been a challenge for most of the website promoters, eCommerce portals and bloggers. Customer Relationship Management has now become the prime concern area for almost every website on the Internet.
One such tool that can help you immensely is your very own Mailing List or the Subscriber List. Usually it happens that either we ignore our Mailing List or are not able to capitalize its full potential. The website traffic that you are generating eventually transforms into your customer base. So the success of your website finally depends on the volume of website traffic that your site is generating. In order to retain and build the website traffic Mailing List plays a vital part.
A satisfied and happy website visitor would probably and invariably look forward to your site for information, products and services and would like to come again and again to your website. This should be and probably is the real objective behind any website for that matter. Email Marketing can be very effective in utilizing the Mailing List that you have build over a period of time. A well thought-out, researched and efficient implementation of Email Marketing Strategy can very well establish and popularize your website with the visitors with the result that you are successful in building and retaining the website traffic to your site.
Among the various advantages offered by Email Marketing, one of the prime advantages is its cost effectiveness and more importantly it is result oriented. Through it you are successful in building a fruitful and trusted relationship with your subscriber. Email Marketing involves the effective implementation of an Email Cycle which begins when a visitor to your site or blog voluntarily signs up for your email subscription services. On the technical side it involves the use of one of the software tools (like MailChimp or Aweber) to run this Email Cycle. The effective and efficient operation of the Email Cycle can surely work wonders for you.
So first of all you need to have a Mailing List with you. You need to get your visitors sign up for the email newsletter subscription of your website. Remember that this is the only gateway through which you can reach and communicate to your potential customers. When a visitor to your site signs up for the Email Subscription it is a sort of victory for you. It means that you have been successful in building the initial trust with your prospects. By signing up the visitors confirm that they have liked your blog, services or products and have expressed their willingness to stay connected with your website to learn more about the services you can offer them, whether it is information, content, product or it can be services as well.
The important thing here is that you should be successful in signing up the visitors. It should not be the case that though you are getting visitors frequently but they are not subscribing to your email newsletter. So you can use various techniques for signing up your visitor. The eagerness and enthusiasm has to be first shown by you. You can use the side bar on your website page to hold an email subscription form. You can also put the form at numerous places on the web page. Like at the top of the page and also at the end of the page. You can also go for setting up a pop-up signup box which flashes once the visitors arrive at your site. Pop-up signup is quite an interesting technique and an effective one too in signing up the visitors for your newsletter.
Once the visitors have signed up for the email newsletter and have confirmed their subscription, the double opt in way, you have the Email list ready with you and can then embark on the path of Email Marketing. As an immediate and prompt follow up to their signup you can choose to send a response mail, often referred to as “Welcome Mail”. This Welcome Mail is quite necessary and fulfills lots of useful purposes.
First of all, it serves as an acknowledgement to your subscription services. It makes them feel that the site is prompt and is oriented towards building a better customer relationship. You can use the welcome mail to give an all round introduction about your website. It can contain elements like site logo, links to various parts of your website, some archives, and recent posts and stuff like that. All this would make the visitor more aware and enlightened about the scope of your site.
Then you can also choose to setup the auto-responders for your email subscribers which enable you to send quick follow up mails to your subscribers at quick intervals. The purpose of auto-responders is that the subscribers do not forget your website and do visit your site again. It is like a reminder filled with interesting information, may be future offers and related services, links to your popular web pages that they can look up to in your website.
The next step in Email Marketing Cycle is the regular Weekly Updates that you serve to your subscribers. Preferably you can create a format for the Weekly Updates that best suits and serves your particular requirements. This format is different for every website as each site has its own goals and specific set of audience. But still you can incorporate elements such as welcome message, latest additions of the week, tips, techniques, presentations, new arrivals, popular posts of the weeks, relevant video links, forum threads and stuff like that. So this reinforces the scope of your website with the readers, helps in driving and maintaining traffic flow to your website and in the process you can also gain much through all the things you are promoting.
In addition to the Weekly Updates, you can also serve specific theme oriented newsletter and dedicated promotional feed to your readers as well. It is upto you how much and to what extent you want to make use of these two elements. But those of these elements have their own advantages. For example, in a Themed Update you can showcase your various blogs which cater to one specific category and somehow have not got the response you were expecting. This would make these blogs more popular and in turn drive more traffic to your websites. Likewise in Promotion Updates you can choose to market and promote some related product or services that your website serves. For example, photography related blogging website may promote cameras of specific manufacturers to its readers. So you can earn while you promote and give added value to your cherished visitors, readers or customers.
So we see that why we need to build Mailing List. If you want to grow and popularize your website, want to have big traffic of visitors regularly coming to your websites and that too in an organized and cost effective way then do build your Mailing List and use the powerful techniques of Email Marketing to promote your content, products or services to your prospects and customers in a big and profitable way.