A website is never complete without effective SEO. Statistically, 80% of a website’s traffic is generated by search engines. Many companies offer SEO service for optimizing your website’s content.
Nevertheless, if you have appropriate knowledge you can also do it yourself. Search engines giants such as Google and Yahoo have automated bots that rate websites according to relevance in their content.
The criterion of a successful website is very simple; the higher a website is ranked by search engines, the more traffic it shall receive. Therefore, SEO optimization is among the most important elements of building a website. Given below are the ten most effective tips for complete optimization of your web content.
1. Building a domain name
Keywords optimization starts right with building the domain. The domain name you choose should at least contain one of your main keywords. It is among the most important criteria for the search engines to locate relevant websites. Choose your keywords precisely; referring to the most searched terms with respect to your website’s subject.
2. Friendly URL strings
Another important strategy for effective optimization is implementing keywords in the URL strings. Rather than displaying blunt URLs, implement relevant keywords. People using WordPress can change the permalink settings to /%category%/%postname%/ to display the post title within the URL.
3. Avoid using image as links
The aim of optimizing a website’s content is to make it readily available for the search engine bots to evaluate. Using graphic image links can impact negatively as it becomes difficult for the search engines to read them. No matter what you observe on different websites, text links are much more effective than images.
4. XML Sitemap
It is sometimes a long process before your website lands in search results. Almost all search engines take their own sweet time before indexing a website. Creating an XML sitemap can really speed up this process and can also help the search engine bots to properly evaluate the content.
5. Meta Tags
Meta tags is a legitimate technique of letting search engines know what content your website wants to display when it lands in the search results. Meta tags should include keywords that define the subject matter of your website.
6. Using header tags
Web content should always be presented in a well structured manner. Using headers where ever applicable is a plus point, but excessive use of headers can dysfunction the structure resulting in a decreased value of the content.
7. XHTML Validator
Consider using XHTML validator to get rid of all useless codes. This can very well improve the readability of the content for both search engines and users.
8. External Links
External links on your website are useful but excess of such links can also hamper the readability; especially when making a blog-roll.
9. Image description and alt tags
Images are searched following the same criteria as text. The problem is that even the most relevant images are invisible without a description. Search engine bots rank images according to their text description. Always fill in alt tags and description while uploading an image.
10. Footer links
The important internal links on a website should be embedded in the upper section of the page rather than placed at the bottom. Search engine bots at times tend to ignore the footer links completely.
Optimizing web content is a long and careful process. This is the reason why people tend to ignore it. If you want your website to generate enough traffic, consider SEO as the most important step.
About the author: Alyssa Clarke is a passionate writer who also happens to be a tech freak. She loves collecting tech items and recently bought a really cool USB flash drive and a pair of wireless headphones. Being an iPhone lover she is desperately looking forward to iPhone 5 and iOS 5 features.