The fourth Social Media Conference held in London with over 180 delegates and speakers discussed on 
Social Media’s issues. Main issued covered in this conference was: “what does it mean to be social when hundreds of major brands are looking at YouTube, Twitter (there’s that word again) and Facebook as a new channels for marketing.”
If you have not attended this conference and want to learn issues covered in the conference then you can do so with free material available by Screen Events. There are various topic covered in this conference. You can access conference material in various formats like Videos, MP3, PDF files and virtual tour.
SMI 2009 AGENDA
Opening Remarks
Social Media Comes of Age…..and the Challenges Ahead
Changing Roles in a Changing Media – Advertising, journalism, PR and marketing find their place at the customer table
Enterprise 2.0 – Headshift
The legal minefield of the social media campaign
“Brand Engagement and Professional Audiences”
PR Panel – Managing Your Message and Your Reputation in the split-second age of Twitter.
Social Media Measurement – Planning Campaigns and Understanding the ROI
Conversational Marketing
You can access the material of conference by filling a simple form from Screen Events site.
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Interesting content.
Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.
Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.
I wish i could attend this conference !!!