What is Ad Server and 10 Best Ad Servers

There’s one thing about website monetization that you can’t simply ignore at any cost.

And that is, managing your ad space.

In fact, there is much more to an online advertisement than just having ads on your website, if you want to make it an effective online earning resource.

So, you simply can’t be sluggish in managing your ad space for your website. Moreover, Ad management is an ongoing process which requires you to manage, test, and replace ads for constant improvement.

This is where an ad server comes to the rescue of webmasters.

By using an Ad Server, webmasters can easily manage all of their ad space on various sites from one central console.

In this article, we have listed some of the Best Ad Servers which help webmasters manage their ad space easily. So, it will help you to decide which one is most suitable for you.

But, first, let us understand the working of ad servers in a little more detail.

What is an Ad Server?

Basically, the function of an Ad Server is to store information about ads delivering them to web sites for display to visitors.

Moreover, Ad Serving is the technology which places advertisements on websites.

Ad Servers track ad displays, clicks on ads, and go on to generate statistical reports. They also selectively display ads on websites based on predefined criteria.

They not only choose and serve ads, but they play a vital role in monitoring the progress of different ad campaigns.

So, Ad Server is a technology which stores advertising material and distributes them into appropriate advertising slots online. It delivers ads to users, manages the ad space of a website, and provides a counting and tracking system for webmasters and advertisers.

It provides the system for counting clicks or impressions of advertisements so that ROI for an advertisement can be appropriately determined for a particular web page.

It acts as a centralized hub and manages content across multiple Servers with different publishers. Using Ad Servers, one can easily track and manage advertising material.

Ad Servers perform all the functions of running an online advertising campaign. It makes sure that the advertising content is being displayed for the intended users.

It is used to judge the effectiveness of advertising campaigns. Some of its advanced functions include sequencing ads, frequency capping, search engine optimization and targeting.

Ad Server platforms are usually classified into two types:

Hosted Ad Servers


Self-Hosted Ad Servers

Hosted Ad Servers are the ones which are run and maintained on an Ad Server Company’s Site, whereas the Self-Hosted Ad Server Platforms are the ones that are installed and maintained on your own server.

Both Hosted as well as Self-Hosted Ad Servers have their pros and cons. Let’s take a quick look at them so that you can figure out which one is more suitable for you.

Pros: Hosted Ad Servers

  • It doesn’t require any installation.
  • All updates are installed for you.
  • You get quick and superior support services.
  • Continuous monitoring for better performance, speed, and reliability.

Cons: Hosted Ad Servers

  • Hosted Ad Servers have a high price tag.
  • Limited customization facility.
  • Low data control.

Pros: Self-Hosted Ad Servers

  • You only require paying for the self-hosted ad server script, and that is a one-time fee.
  • Full Customization: You can modify the self-hosted script according to your needs.
  • Data Control: All the data is on your server, and you get absolute control over it.

Cons: Self-Hosted Ad Servers

  • Installation of ad server script on your server requires a little technical knowledge.
  • You have to look out for updates and install them yourself.
  • You have sort and fix out any technical issues with the script or server yourself.

Now, that we are aware of Ad Server Platforms, we can move straight to explore the popular and best Ad Server Platforms.

So, here’s the list of Best Ad Servers for you.

10 Top Ad Servers Platforms

1. DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) is the first ad server to feature in this list of best ad server platforms. It is so because DoubleClick for Publishers (DFP) has some impressive features backing it up. Now that DoubleClick for Publishers (DFP) is being owned by Google, it is integrated into its advertising operations.

DFP is currently the most popular ad serving platforms out there. The biggest plus with DFP is the fact that it easily integrates with Google AdSense. It’s good if you heavily depend on AdSense revenue. It enables you to have your AdSense Ads displayed in unsold ad spots.

Moreover, DFP is free for publishers who serve less than 90 million ad impressions per month. DFP comes with an intuitive interface and so is immensely easy-to-use and great for beginners.

It has robust and extensive reporting tools which are flexible and easy to configure. It’s targeting, and segmentation features are simply outstanding. Plus, you get top notch support. DFP support team is reliable, helpful and friendly.

2. OpenX Ad Server

OpenX Ad Server is one of the best Ad Serving Platforms out there. Initially, OpenX Ad Server started out as an open source self-hosted ad serving script. However, later they transformed to become a paid hosted ad serving platform.

Typically, Open X is useful for large publishers who go on to serve a high number of ads per month. OpenX follows a high pricing structure with set up fees being $1000 and minimum monthly fees of $1200. So, OpenX is not an entry level ad server.

OpenX allows you to use your domain name with their hosted ad serving platform. The OpenX Ad Exchange enables you to sell additional and unsold ad space. It provides extensive targeting. The ad display can be targeted by content, viewing device, geography, audience, and more.

OpenX can be used to forecast traffic and seasonal trends. It even integrates with third-party platforms through its open API. With OpenX, you get 24/7 customer support.

3. AdButler

AdButler is one of the oldest and one of the most popular ad serving platform. It has been in the ad serving business for more than 14 years. AdButler has an impressive list of clients which are using its hosted ad serving such as Microsoft, Allstate, Hewlett-Packard, and IBM.

With AdButler, you can look forward to easy to use ad serving which helps you to save time and maximize revenue from your ad space.
It provides real-time reporting and goes on to handle custom ads in all formats. They provide extremely fast ad delivery. They support all standard banner sizes, videos, text ads, interstitials, pop-ups, CSS, Flash, and complicated script ads.

AdButler supports an intuitive and easy to use interface. The best part is that this ad serving platform is affordable for small publishers. They have plans starting at $9.95 per month.

4. SiteScout

SiteScout is an advanced yet easy to use ad serving platform. It has every feature that you look in a top class ad serving platform. SiteScout comes as a fully hosted solution, so you need not be a technical genius to go ahead with your advertising campaigns. The best part is that SiteScout can be customized according to specific business needs.

It manages all your ad serving and content delivery. It is equally useful for small as well as large publishers. It provides real-time reporting system, and its intuitive platform handles all your digital campaigns easily. It is also studded with comprehensive targeting capabilities, as well.

5. Epom Ad Server

Epom Ad Server is a leading ad serving platform for publishers as well as for advertisers. It is a SaaS ad serving and ad management solution for ad network businesses. It provides fully customizable white label software which can be used across a wide range of formats, channels, and platforms.

Epom Ad Server has been built to get more from your ad operations. It functions as a simple ad serving solution helping you to launch campaigns and track results quickly and easily. Epom Ad Server comes with an intuitive user interface and so is very easy-to-use.

With Epom Ad Server, you can look up to features such as mass uploads, campaign export/import, expensive targeting for managing large ad campaigns.

It goes on to simply the process of launching, running, and managing ad campaigns. Plus, you get an opportunity to minimize your time spent on ad operations and campaign optimization.

6. Revive Adserver

If you are looking for a self-hosted ad serving solution, then Revive Adserver is probably the best one that you can get your business needs. In fact, Revive Adserver comes as a free and open source ad serving script.

Earlier it was known as OpenX Source. It has gained huge popularity among publishers and advertisers. With Revive Adserver, you get extensive targeting features which enable you to define rules for ad delivery.

It provides frequency capping, URL targeting, Geo-Targeting, and more. It provides detailed reports for ad campaigns. You get deep insights on conversion rates, click through rates, revenue, and eCPM.

It even supports the display of AdSense Ads. Plus, Revive Adserver charges no ad serving fees. Revive Adserver is a good solution for technically inclined webmasters and publishers. It’s a huge script and uses extensive server resources.

7. OIO Publisher

OIO Publisher is one of the most popular ad managers that helps you to maximize your ad revenue, save time, and puts you in complete control of your ad space. It can be installed as a standalone program and can even be used as a WordPress Plugin.

With OIO Publisher, you get complete control over your advertising. It enables you to run third-party ad networks alongside your own ads. It is available for $47, and a single license covers all your websites.

OIO Publisher offers an ad marketplace. So, you get an opportunity to sell your unsold ad space. If you are looking for a basic ad server, then OIO Publisher can turn out to be the best choice for you.

8. AdGlare

AdGlare is a SaaS hosted ad platform for advertisers, publishers, and agencies. It comes as a free ad server up to 1 million requests per month. AdGlare boasts of a big client portfolio which includes small businesses that are using AdGlare as a publisher ad server for their websites, and also advertisers and agencies that use the zone tags on third party ad servers.

AdGlare goes on to support a variety of ad formats such as mobile-responsive banner ads, HTML5 video ads, interstitials, lightbox ads, floors ads, video VAST 2.0-4.0 tags, traditional pop-ups and pop-under, and sidebar ads. It has a reasonable pricing (starting at $199 per month) and also comes with a 15-day free trial offer.

AdGlare provides a clear and intuitive user interface. The ad server software can also be integrated by WordPress users into their websites. It is easy to use and does not require anything to install on your existing server. It provides an advertisement management platform that puts no strain on your website. AdGlare Ad Server serves advertisements that automatically adjust to various screen sizes.

It provides an amazing dashboard that helps you to keep track of all your advertising campaigns easily. You get real-time statistics for ad campaigns. It even allows you to geo-target your ads. You can use AdGlare Ad Server to target a particular city in a country. It allows you to use various formats of ad creatives and placements. Using AdGlare, you can customize ads based on languages, browsers, and devices.

9. AdNgin

AdNgin is yet another perfect ad server platform for maximizing your ad monetization efforts. It provides one of the best ad optimization platforms which enable you to beat banner blindness, increase CTR, as well as maximize revenue per visitor.

Typically, AdNgin is used as an AdSense Testing and Optimization service. It helps you to earn more money through rigorous AdSense Testing. Moreover, it’s easy to set up and delivers full control over all elements of AdSense testing.

AdNgin is being used by thousands of publishers from across the globe serving millions of daily impressions to online users. It displays more than 10 million daily impressions for small and large AdSense publishers. It has a proven track record of increasing RPMs by over 35% and reduces bounce rates by 17% on average.

AdNgin is safe to use and provides quality support which lets you focus on growing your business. It’s a good ad management platform for all Adsense users who wish to maximize their ad revenue without hampering the user experience of their visitors. Its free version is also available.

10. WP PRO Advertising System

WP PRO Advertising System is one of the best WordPress Plugin for managing advertisements on your WordPress site. It is credited with many powerful features which help you to easily put ads on your website, manage advertisers, campaigns, adzones & banners in just a few seconds.

Using WP PRO Advertising System WordPress Plugin, you can add normal banners, Popup Banners, and Corner Peel Ads to your WordPress site. It even allows you to transform your posts backgrounds into advertisements. It provides clean and detailed statistics with information regarding tracking of clicks, impressions, and CTR.

Moreover, WP PRO Advertising System is easy and simple to use with so many powerful and rich features. It is one of the best advertising solutions that enable you to show any advertising with highly customizable options. WP PRO Advertising System WordPress Plugin is perhaps the best option you can get for easily managing advertisements on your website.

We hope that this presentation on 10 Best Ad Servers helps you to select the most appropriate ad serving platform for managing advertisements on your website. If you had found this post useful, do like and share it. We also welcome your comments and suggestions.

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