Innovation drives the online world. This is very true even for online advertising.
Given the penetration of the online marketing channels, advertising over the Internet has become immensely rewarding.
Just see the massive explosion in the number of websites. Today there are millions of websites which span and cover almost every niche that you can ever imagine. Then there are social media channels which have become a huge success with a vast number of populations throughout the world. You get to have portfolio sites, business websites, e-commerce and shopping sites and lots more. All these online mediums are massive drivers of traffic for visitors.
It is for this reason that you just can’t ignore the immense potential of online advertising.
Simply put: you just cannot afford to miss the advantages given by online advertising. As a matter of fact, online advertising has well surpassed traditional means of advertising: be it print media or electronic media. Today online advertising is the source of billions of dollars.
This means that online advertising provides extensive opportunities to both advertisers as well as publishers.
Here, we will explore one such immensely popular online advertisement method and get to see its benefits from the perspective of advertisers as well as publishers.
This is with reference to In-Text Advertising.
What is In-Text Advertising?
In-Text Advertising is Contextual Advertising at its Best.
It is an innovative and cost-effective way of advertising over the Internet. It is actually an effective and efficient way to advertise and promote your products and services over the Internet.
In-Text Advertisements make the specific keywords listed in your website content as Link Ads.
In-Text Advertisements pop-up when any user hovers the mouse over the text which carries the In-Text Ad.
The advertisement is related to the keyword, so it is useful for the visitors.
When a visitor clicks on an In-Text Ad link showing the advertisement, it directs the visitor to the advertiser’s website. Publishers and Advertisers both stand a great chance to profit from this powerful online advertising method. In fact, publishers do not have to find for any extra space to showcase In-Text Advertising. The keywords in your content are underlined and usually highlighted and carry In-Text Ads. This means that the In-Text Advertisements place hyperlinks directly into the text of a website’s webpage.
So, In-Text Advertising specific keywords in your website content are matched with related advertising or information units.
If you want to use In-Text Advertisements on your websites, or want to promote and publicize your products or services, then you have to join In-Text Ad Networks. So, Advertisers and Publishers need to connect to In-Text Ad Network(s). Actually, In-Text Ad Networks connect advertisers and publishers and serve relevant In-Text Ads matching the specific keywords in the website content. Some of the top In-Text Ad Networks include sellers such as InfoLinks, Kontera, Built-In Text, Triggit, Vibrant Media, etc.
The Ad serving, payouts and all other tasks related to In-Text Advertisements are automatically handled by the In-Text Ad Networks.
The In-Text Ad Networks (Companies) select specific keywords from web pages (of publishers’ website), which have relevance or are in-context with advertisers’ products or services. These selected keywords are highlighted by the In-Text Ad Companies. These highlighted keywords are shown to have a suitable color different from other texts in the web content of the web page. Further up, these keywords have hyperlinks connecting to advertiser’s website or landing page and are shown with the double underline or a dotted single line. So when an In-Text Ad link is clicked, the user arrives at the landing page of the website of the advertiser.
In-Text advertising is usually based on CPC Model (Cost per Click). This implies that when a website visitor clicks on an In-Text Ad, the publisher (that is the website owner which showcases In-Text Ad) gets paid by the advertiser.
Other popular models for In-Text Ads are CPA (cost per action), CPM (cost per impression), CPP (cost per play) for multimedia In-Text Content Ads. So, with In-Text Advertisement users are linked to the advertisement rather than content. When users click on (In-Text) Ads, the website owner is entitled to pay-per-click earnings. In Text advertisement are usually signaled by a double-underline instead of a single underline containing the standard content link. When a user moves the mouse over the link, the pop-up advertisement appears.
In-Text Advertising offers several internet-based advertising benefits to both advertisers and publishers.
Let’s see what all benefits you can derive as an advertiser or as a publisher by following In-Text Advertising:
Benefits of Using In-Text Advertising for Publishers
For Publishers or website owners In-Text Advertising brings in lots of benefits as far monetization of a website is concerned. Firstly, with In-Text Advertising publishers do not have to allot space to showcase these ads. As In-Text Advertisements are placed within the text or content of the website, publishers can utilize the website layout for showing and placing other relevant elements such as banner ads, related posts, Opt-ins, video files, sliders, etc.
So their website gets rich in useful elements for users which can further enhance the overall usability of a website. Then Publishers get to serve useful and relevant ads for their website visitors which help in gaining their attention. The In-Text Ads does not distract the visitors in any way as they are showcased only when a user clicks on the highlighted links. Then these are relevant and in the context of content for which the visitors have come to their website. When users click the In-Text Ads, the Publishers get paid. So, In-Text Advertising turns out to be a viable source for earning revenues by adopting internet marketing.
Benefits of Using In-Text Advertising for Advertisers
Like publishers, In-text Advertising brings in lots of benefits for Advertisers, as well. The online advertising model has huge potential as far as Internet marketing is concerned in the context of advertisers. Use of In-Text Advertising can help Advertisers to increase their brand awareness among the target online audience. In-Text Advertising is based on specific keywords, which related to advertisers products or services.
So, with In-Text Advertisement, advertisers can look forward to highly targeted traffic for their products and services. So with targeted traffic, the overall conversion rate also goes up which means enhanced possibility of high earnings through online sales. The brand recall increases and so advertisers get repeat visits from users and high conversions which means the overall increase in brand equity of their advertisers.
Then In-Text Advertising proves cost-effective in terms of gaining website visits and cost per conversion. Actually, as In-Text Advertising is based on Pay-Per-Click Model, so an Advertiser has to pay when a user clicks on the In-Text Link, otherwise not. This further propels the development of customized products or services campaigns so as to gain maximum advertiser ROI. Then with In-Text Advertisement, Advertisers get various options for designing ad campaigns, such as flexible ad formats, picture & banner ads, rich video ads, etc.
So you see that In-Text Advertising comes out as an innovative and cost-effective internet marketing technique. It offers tremendous scope to publishers as well as advertisers for increasing their online revenues. Last but not the least; users get to have highly relevant and quality ads. In-Text Advertising presents a unique and powerful way of telling people about your products or services. It offers an opportunity for global foot-print so that you can scale your operations.