Most of the bloggers don’t think about new blog post preparation and promotion. They normally think about a topic and start writing on it, publish it and do some little promotion.
Is this enough for creating a successful blog? If not then what are the things a blogger should do before writing a new blog post?
Bloggers main responsibility is to write regularly and useful content which their visitors love to read. As everyone says the quality is the key to a successful business I also agree with this. Bloggers should focus on their article quality.
Even after writing quality content most of the bloggers fail, why? Promotion is the biggest challenge for most of the business and the same applies to blogs.
If a blogger is writing great content but no one is coming to his blog who will judge about the quality or who will appreciate the work that the blogger has done. For blog they need visitors and thereafter visitor will see that blog have quality content or not.
So for bloggers quality is the number one priority and second visitors, but before writing a new blog post blogger must put visitors first so that they can write what people are looking for.
Here I have listed some steps before writing a new blog post. These steps will help you for new blog post preparation and promotion so that you can get the most from your new article.
Steps for New Blog Post Preparation and Promotion
As always keyword research is the first step toward creating a successful blog post. Keyword research will help for new post preparation. You have an idea for the new blog post but knowing what exactly people are searching for that topic will not only help you to improve your article but also help you target keywords on search engine.
Keyword research helps you in two ways, one helps you know what exactly people are searching for that topic and second you know your focus keyword for search results. You can optimize your page according to a particular keyword(s) which you want to target on the search engine.
Knowing what people are searching for is not enough. You must know how competitive those keywords are which you have chosen. If keywords you have selected are very completive then your blog post may not easily rank well on search results.
I personally use Market Samurai for competition analysis which tells how competitive top ten results are for a particular keyword. If a keyword is highly competitive then I do some more keyword research for the similar topic to find low competitive keyword. This helps to rank on top of search results without much effort.
When you are aware of the topic, what people are searching for that topic and your focus keyword you can start writing. Keeping all things in mind you can write the useful article which people are looking for and also on-page optimize article which can help you rank well on search results.
Note: As I told earlier keyword research helps to write a quality article you should include resources and information about what people are searching for that topic. By this visitors will find much information in one place and your new blog post can also rank well for different related keywords on search engine.
On-page optimization is a very important part to rank on the search engine for the targeted keyword. If you have done good on-page optimization sometimes you may not need to do anything else to rank top on search engines.
On-page optimization is just to focus you targeted keyword in your article. Your page title, page URL, Headings and article copy should focus on targeted keyword. For example, you are writing on “Best Free CSS Editors” then you should focus your targeted keyword say “Free CSS Editors” in all suggested places (Heading, Metadata etc). I use Easy WP SEO Plugin which helps for on-page optimization. This is amazing and must have a plugin for every WordPress blog.
You have done lots of thing before writing now it’s time to promote your blog post. Social media is the best and should be the first place to promote your blog post. Social media sites can send some good traffic to your blog post and can give some backlinks which can be useful for search engine ranking.
You should not just submit your blog post to popular social sites like Facebook, Twitter, Google+ but also on social bookmarking sites like Digg, Delicious, Stumbleupon etc. Better to prepare a list of social website where you can regularly promote your blog post.
If you want to bring your blog post on top of the search engine then you should also focus on link building for the particular blog post. When you have done a lot of important steps for better SEO like keyword research, on-page optimization, the social promotion may not find much difficulty to rank top in search results.
Back-links are a very important parameter for search ranking and you should also focus on building backlinks for your blog post. You can build backlinks by commenting on another blog which will point link back to your blog post, guest posting etc.
Blogging seems easy but creating a successful blog is not so easy. It requires lots of knowledge and hard work.
These new blog post preparation and promotion steps will help your blog to get regular visitors and will build a good reputation for your blog. If bloggers canadaptt these steps for every blog post they can surely make a successful blog.