Are you running a blog or a website?
Want to be a successful blogger?
Want to have a successful online business?
If your answer is ‘yes’ to any of the above questions then stay on as this post is just for you. Why I say this you would come to know very shortly.
To run a successful blog or an online business you invariably require traffic of visitors.
This is the most fundamental criteria.
But having visitors to your blog or website is not the only thing you require. Ultimately you need to have greater number of page views by each visitor and want your visitors to visit the page other than the page on which he or she has landed.
What you require is a low bounce rate for your blog or website. Having low bounce rate ensures that the visitors coming to your blog are interested in the content, products or services provided by it.
So the important question here is how to have a low bounce rate for your blog or website. If NO then you need to know How to Reduce Bounce Rate of your website or blog?
Before moving on any further, we need to understand what is Bounce Rate.
In simple terms, bounce rate is nothing but the number of visitors that go to your website but leave without visiting any other pages. Such visitors are considered a ‘bounce’. Having a high bounce rate means that your visitors are not getting the stuff what they are looking for. This means that you are not able to convert your visitors to regular followers and ultimately are not able to generate any business from them. A high bounce rate means a low reputation for your blog or website.
Thus if you want to be successful in the blogging world or want to have a successful online business, then you ought to reduce bounce rate.
Here under we put before you simple ways by which you can easily reduce bounce rate.
So let us see How to Reduce Bounce Rate.
Content is the King
Well visitors come to your blog in the hope of quality content. And if they do not find the content up to their expectation they may immediately leave your blog or website. So you have to write quality content for your blog or website which is unique, interesting, full of information and which finally provides the solution(s) to the visitors. Actually “Content is the King”. When visitors find quality content in your blog they begin to look for related, popular and recent posts too. This increases page views and obviously reduces the bounce rate. This in turn increases your brand value also.
Besides the above points, Website Layout is another crucial factor which determines the bounce rate. Moreover Website Layout tends to have a first and lasting impression on the visitors. If the website design is not appealing the visitor might choose to leave instantly. Such is the impact of a website Layout. So you have to pay attention to the overall designing of your blog or website.
Again there is no hard and fast definition of a good website layout though you can always test the response of different website designs to find out which one is liked by your visitors. A good website design helps to build your brand image and of course reduce the bounce rate.
Website speed is another very important factor which determines the bounce rate for your blog or website. If your blog takes significant amount of time to load and show the page’s content, the visitor may feel irritated and might eventually decide to leave your blog. Inspite of the fact that you have quality stuff in your website but due to poor website speed the bounce rate tends to go high. So your website loading speed should be extremely fast which should show the blog posts and pages in no time what so ever. This leads to better user experience who then prefers to remain with your blog.
Today there are different types of digital devices such as desktop, laptop, tablet, Smartphones and others. Users may surf your blog or website from any or all of these devices. If your website has a Responsive layout they may do it easily. A responsive layout enabled website to show on all screen resolutions from desktop to Smartphone and enhance the overall user experience and the visitor then prefers to view your different posts and pages thus decreasing the bounce rate.
Avoid excessive ads
Excessive usage of Ads discourages and distracts the visitors from reading the content of your post. Excessive use of Ads actually makes it impossible to concentrate on the content. When visitors come across such blogs or sites they eventually decide to move to other sites rather than reading the posts on such sites. So avoid excessive Ads to reduce bounce rate.
Not only the number of Ads matter on your website page but also their actual placement. The Ad placement should not hamper and divert the attention of the visitor from the content of the blog. If the visitor faces difficulty browsing and reading the content and only finds Ads he or she may eventually decide to leave your blog. So to reduce bounce rate you must carefully place the Ads on your blog posts.
Interlinking and Related Posts
Interlinking is another very powerful technique to reduce bounce rate. You can link your other posts from within the content. The visitor gets useful information from your blog itself thereby increasing the page views. You can also showcase related or popular posts at the end or even can have them in the sidebar. So by interlinking and using related posts you give varied and rich content to your visitor. This arouses the interest of the reader and they further browse your blog or website. All this contributes to reduce the bounce rate.
Font and Color
When visitors come to your blog or website they invariably want the content to be easily readable. Writing quality content is necessary but if it is not readable it is of no use to the visitors. The visitors would simply choose to leave your blog. In this context, Font and Color play an important role in enhancing the readability of the content on your blog. If the Font size of the content is too small it makes reading difficult and painful.
Remember that your blog is not the only blog in the World Wide Web. If the Font size is small the reader will close your blog and prefer other blogs instead. Likewise the Color of the content and the background should facilitate reading. The color should highlight the content for easy readability. Implementing the correct Font Size and Color Combination thus helps to reduce the bounce rate.
The positioning of the sidebar can also have a positive effect on the bounce rate. Actually visitors tend to overlook and avoid reading the stuff on the default right side positioned side bar. So if you have your recent and popular posts in the right sidebar, they generally go unnoticed by the visitors. But if you set the sidebar to the left, things can change drastically for the better. Visitors tend to click and read the posts showcased in a left side positioned sidebar. So you increase your page views and hence reduce the bounce rate too. But this is not a thumb rule though you can always test and check the result and impact yourself.
Open External Links in New Tabs
Lot of times you need to include external links to your blog posts. Having external links enriches the user experience as it helps to provide useful information which your visitor might need. But you have to be careful enough to open the external links in New Tabs. By doing so, you not only hold the visitors on to your blog but also give them necessary information through external links. The visitors continue to read your blog as well as other information given in the external links thereby reducing the bounce rate.
Use White Spaces
Another important element to reduce bounce rate is to use plenty of White Spaces in your blog posts. Usage of White spaces enhances readability. The visitor is prompted to read more and surf your other blog posts as it puts less strain on their eyes.
Avoid Pop Ups
Being a blogger or a website promoter you are always inclined to use Pop Ups in your blogs. The reasons can be many which include email subscriptions, affiliate marketing, product promotion and many others. But the fact is that Pop Ups have a negative impact on your readers. Your visitors have come to read your blog post and not to get entangled in the Pop Ups. Actually Pop Ups distracts the visitors and they loose interest in reading your post and eventually quit your blog or website. So avoid using Pop Ups if you want to reduce bounce rate.
The above points clearly illustrates How to Reduce Bounce Rate. You come to see that there are numerous ways by which you can reduce bounce rate and more importantly you have to use them in combination. Meaning you cannot ignore any method to reduce bounce rate. Having said that, it is also important to understand that there is no fixed formula or methods to reduce bounce rate. The above list is not exhaustive in any way and you can definitely add many more methods to reduce bounce rate.