Google AdWords is responsible for bringing in $66 billion worth of revenue for Google in 2014. Needless to say, it is one of the BIGGEST mediums of driving targeted traffic online.
One of the biggest misconceptions of small and medium businesses who start off with Google AdWords is that it is very competitive and hence, very expensive. With bids running up to $54.91 for the term “Insurance”, the logic seems justified. [Read more…]