Every website owner wants to see their website on top of the search result but as you know it’s not easy. You have to do lot of efforts to bring your website at the top of the search result for a particular keyword.
Last year Google released Panda update and there after lot of panda updates are released. Recently Google released another update named Penguin. The purpose of all these updates was to improve search results and penalize black hat SEO tactics.
If anyone has to search anything over Internet they use search engine websites and every webmaster have desire that there website should show on top for related keyword.