It has been almost twenty years when blogging started.
Now there are 150 million blogs with a new blog coming up in every two seconds.
The blogosphere has evolved much.
Now, there are all kinds of blogs including business, fashion, entertainment, lifestyle, among others.
‘Blogging’ has hit it Big.
However, in the beginning, blogs used to be glorified online journals. There was a lack of professionalism and money making wasn’t the goal.
Now, people go on to blog for many different reasons.
The best thing about blogging is that it welcomes everyone.
It’s easy, cheap, and available to everyone.
There’s a big personal and professional growth potential in blogging.
Still, there are lots of people who do not appreciate or understand the benefits of blogging.
So, if you are one of those who are bewildered about blogging, here’s a post just for you guys.
Herein, I list out the benefits of blogging.
Table of Contents
Benefits of Blogging
So, let’s get started and see the benefits you can avail from blogging.
1. It is free (or affordable)
The best thing about blogging is the fact that anyone can start a blog for free. You can choose to self-host a blog, which is affordable for everyone out there. Moreover, the cost of a hosting package and a domain name is less than a movie ticket.
With less than $40 a year (Self hosted Blog), you can have your blog up and running in just 15 minutes. For building a proper blog all you require is to devote some time each day. If you have some more interesting persons with you who are ready to blog about a certain thing, then you can easily create a major blog without spending much time.
2. Blogging is Easy
Yes. It’s another big plus with blogging. It is really-really easy. In fact, anyone can choose to blog. The hardest part is setting it up. However, once you are through with it, blogging becomes quite intriguing. Moreover, if you are working with WordPress, you don’t have to deal with technical aspects, HTML, or website creation.
You just have to customize your blog, adding themes and plugins, and go on to write content. Once you get familiar with the environment, you will know exactly what to do.
3. Google Loves Blogs
You will be delighted to know that Google loves blogs. Once your blog is up and live, Google will crawl your blog posts and pages, and it will be listed on Google search. It means you will receive additional visitors for your blog from the search engines. The new people to your blog can become your friends, future business partners, or even customers.
Blogging is believed to be the best way for maintaining a unique presence in the search engines. Do you know what the two things which Web crawlers normally look for are? First, an ample amount of updated text and second, plenty of links! You required maintaining your online presence, and by fulfilling both these necessities, you can easily come in the eyes of web surfers without much difficulty.
4. Blogging Makes You A Better Person
Believe it or not, the fact is that blogging makes you a better person. Why? Let me elaborate it a little more. Writing blog posts sharpens your writing skills as well as communication skills. You start learning new things. Your whole focus is to present the information in an interesting and easy way that is liked and loved by your audience.
You begin to share what you know, learned, and experienced. When your readers recognize your efforts, it’s an overwhelming feeling. You take up the responsibility and build upon your expertise. Furthermore, there are employers who look for such employees that have blogs and write openly about their life and opinion. Blogs help to position you as a formidable figure that has made its mark in the public arena.
5. Blogging Helps Other People
Blogging provides the opportunity to help other people. In fact, blogs prove to be a platform wherein you can spread your information and knowledge with other people. In that case, every single blog helps other people in their way.
For example, let’s say you blog out “mother care” wherein you share information about raising children. Your ideas, solutions, and information can be helpful for women who are looking for advice on raising children.
When they read your blog posts, they get information about issues about children, how to deal with kids, how to raise children, and stuff like that. It is certainly very satisfying when you get emails saying, “Thanks for furnishing such valuable information. It has helped me a lot.” It’s very heart-warming, and you hold the feeling close to your heart.
6. You can make Money with Blogging
There are a lot of people who are making tons of money by just blogging. So, it is possible to monetize your blog. However, it’s not an instant phenomenon. It takes time. Once you have garnered enough readers, you start making money.
With time, your traffic number increases and so does your income. It all starts with having a blog. And there are various ways by which you can monetize your blog. You can place Adsense Ads, write paid reviews, sell products, offer a service, and much more.
Blogging is not just about earning few hundred dollars. In fact, many people earn their living from blogs. There are many multimillion Dollar bloggers. It’s all up to you where you want to take your blog regarding monetization. The sky is the limit for you when you choose to blog.
7. It Helps Establish Authority
Blogging is a way to create helpful content for your target customers. In the course of doing so, you establish yourself as an authority in their eyes. People come to your blog looking for answers and to solve their specific problems. When they find useful content on your blog, they begin to trust your opinion.
For example, you may have come up with an unbiased, clear and comprehensive review about a software product. By going through your post, the readers get to know the ins and outs of the product.
They make a decision trusting your opinion. When the decision is in their favor, they begin to value your opinion. They come to your blog, again and again, hoping that you will provide good solutions and valuable information.
They see you as an expert. All these factors help to establish your authority. Although it’s a fluffy metric, still you can see the results in terms of traffic increase, leads, and sales that come pouring in when you are recognized as an expert and authority on your subject.
8. Blogging Helps to Drive Traffic
Every new blog post means one more indexed page on your website. It opens an opportunity for you to show up in search engines and drive traffic to your website in organic search. It shows that your website is active and there is new content for readers.
Moreover, every blog post gives an opportunity to people to share your content on social networks such as Facebook, Twitter, Pinterest, LinkedIn, etc. It helps to expose your business to a new set of audience that may not know you yet.
In fact, your blog content keeps your social media presence going. Your blog content strengthens your social reach, and you can drive new website visitors by using social channels. So, Blogs closely work with search engines and social channels to drive new traffic to your website.
9. Learn In-Demand Skills
Blogging provides you an opportunity to learn In-Demand Skills. While you may not be an expert in Computers when you take on blogging, you can certainly acquire new skills while you make progress in blogging.
Blogging platforms such as WordPress have made it easier to advance in your computer skills. It has an easy learning curve, and you learn various aspects of blogging simply by experimenting and practicing it.
Moreover, most people get hands-on experience in web design, HTML, and CSS, content marketing, search engine optimization, social media marketing while they continue their efforts in blogging. It is always good when you know how to do things yourself rather than to hire somebody each time. While blogging, you learn to enjoy working with computers and sharpen your computer skills.
10. Collect Emails
Emails are still the most reliable way to communicate online. In fact, Blogging provides an opportunity to collect emails of your target audience. You can collect emails by offering free products or services. For example, you can offer a free e-book in exchange for the email address of your readers.
Once you have their emails, you can establish a direct connection with your readers. You can drive their attention for something that you find will benefit your readers, or you can choose to inform about your business or blog.
11. Customer Feedback
Another major benefit of blogging is that it includes the facility of customer feedback process. With the help of feedback process, you can clearly understand whether there is any loophole associated with the quality of your product or not.
If yes, then you can easily search out for the ways to enhance it. Positive feedback will surely motivate you to give better and better results. Here, also there is no role of the phone bill, customer service arguments, etc.
12. Blogging Allows Exchange Of Information
If your company blog is fairly of good size, then it will surely allow amiable, rapid exchange of information, views, and ideas within the members of your company.
If with God grace you are acquiring a big company then it will be quite convenient for the people in separate offices to post a question and getting a response to it in an instant fashion.
What will it do if you have some of the offices abroad?
It can also be very fruitful if you have offices in different nations. There is no question of getting affected with the telephone costs and a large number of employees with similar kind of question or problem can get an immediate response to it.
13. Stay Updated and Knowledgeable in your Field
Starting a blog puts lots of responsibility on your shoulders. You have to make sure that you provide all the latest, best, and updated information to your readers. It means that you have to keep searching for new information and share that information with your readers.
In a way, blogging is an incentive for keeping up to the date on all the latest things that happen in your chosen niche. You have to come out with new content on a regular basis, and so you have to keep yourself updated on all the trends and latest events that happen in your industry. So, blogging makes you knowledgeable in your field.
14. Sell a Product
Blogs have tremendous potential for making a great virtual store. Many bloggers have found success selling everything from ebooks to membership sites. You can come up with an in-depth review of products and provide details, features, and benefits.
You can have an image gallery of the products that you propose to sell on your blog. You can add users’ testimonials, and incentivize your selling with discounts and freebies. When you offer products that interest your audience, they are likely to take a note of it and go on to buy the products listed on your blogs. You can sell someone else products and services with the help of affiliate marketing.
15. Market Your Business
Blogs are the best way to grow subscribers, leads, and ultimately revenue. A static corporate website fails to achieve these goals.
By creating blog content, you open doors for growing your website’s authority, traffic, and online rankings. Blogs help to gain the much needed online visibility which is so essential for marketing your business.
The Final Word
Although I have listed many benefits of blogging, I still feel that blogging provides a much wider scope than what has been mentioned in this post. That said, it’s the best way of advancing your online presence. Lastly, I hope that the post helps you to gain confidence in blogging so that you can put your best foot forward and give your best in blogging.