If you have an online business, you must be aware that using Internet marketing techniques becomes utmost important so as to build and grow your online business.
Whether it is email marketing, content marketing, or social promotion, internet marketing plays a big role in promoting your online business.
One such highly effective and popular internet marketing technique is the use of Solo Ads.
Whether you have heard of Solo Ads or not, the truth is that Solo Ads can play a key and pivotal role in the success of your online business.
Here under we describe in detail, what Solo Ads are, how you can run Solo Ads, their working, and how they can prove beneficial to you in the context of promoting your business.
So let’s begin by defining to you what exactly Solo Ad is with a very basic description.
It may happen that you have a product or service to offer but have no list of prospects to market it. Then it that case, you can use the internet marketing technique known as Solo Ads.
Well, Solo Ads presents you with an effective way to get your message across to a large number of prospective clients at a very low cost. Basically, you find someone who has a large list of subscribers. This list of subscribers should be closely related to the niche that you are dealing with. So you look out for a vendor who has a list of subscribers that would be interested in your product or service offering.
Thus if you have digital gadgets to offer you would not choose a vendor who has subscribers interested in investment related products. It would not be a right fit. Rather, you would be looking for a vendor whose subscribers list includes people who are interested in digital products or technology or software related products. That would constitute a right fit.
Then you pay the vendor for renting out their list of subscribers. The vendor then sends an email (written by you) on your behalf to their subscribers, which include links and images to your offer. That is basically all of what constitutes a Solo Ad Campaign. Your offer or Ad is the only advertising to be seen on the email or page that is sent to the subscribers by the vendor.
Solo Ads are highly effective in driving targeted traffic of visitors to your offer(s). Here, you should take care to choose those vendors who have a genuine list of subscribers. Plus it would serve in your interest if you choose such vendors that have a large list of followers or subscribers that are related to your niche.
You can follow the steps (listed below) to send out a Solo Ad:
- Create an attractive and enticing Landing Page.
- Develop Sales Copy that you would include in the email.
- Find a vendor with a large list of subscribers congruent to your niche
- Set up a Tracking System.
- Make your link short through the bit.ly shortener
- Book for the mailing list with the Vendor or the owner
- Pay for the Ad
In addition to these steps, there are basic points, which you need to remember and follow in relation to Solo Ads.
You need to create a compelling subject headline so that people are interested in opening your email. Then you should frame the email body so that it is short and simple to read. Remember to make the link easily clickable. As already mentioned, you can use a URL shortener (such as bit.ly) to make the link as attractive as possible and easy to click. This also helps to track the clicks from your end.
Before finally selecting a vendor for Solo Ads, you need to compile a list of four or five potential vendors. Devote some time in researching about these vendors and be sure to have a word with them and clear all your doubts in relation to running Solo Ads.
Then you should always track your efforts. Monitor how your solo Ads are performing and make necessary changes in order to get better results. This will enable you to have a good idea as to which Solo Ads are working best for you in promoting your business. Make sure that you deliver quality and value to your prospective clients in your Solo Ads. If you have something unique to offer in your Solo Ads, you would surely get high volume of traffic to your site and a great number of conversions. This is very important if you really want traffic to your site or offer and actual conversions.
Now after knowing all about Solo Ads, it’s time to highlight the benefits of Solo Ads:
Easy to Implement Internet Marketing Technique:
As we have already illustrated, implementing Solo Ads are short and easy. You just have to find a suitable vendor related to your niche, which has a large list of active and genuine subscribers. Prepare your email and an enticing sales copy. Have a contract with your vendor and pay for Solo Ad. That’s it. Sometimes you do require making changes in your Solo Ads, but that’s not a big deal.
You get a large list of subscribers:
Perhaps the greatest benefit of running Solo Ads is that you get a large list of subscribers. It is beneficial for those promoters who have just started building their own mailing list. In fact, you get an active and ready list of subscribers at your disposal to whom you can showcase and sell your products or services.
You get Guaranteed Traffic to your Campaign:
As Solo Ads are marketed by an active mailing list; you have a higher probability of getting actual subscribers to your campaign. You have a higher chance of visibility as the subscribers are those who are genuinely interested in such products and services. All-in-all, you get guaranteed traffic to your landing page and then it is up to you to entice them to opt for your own mailing list or products.
Flexible pricing options:
Solo Ads give you flexible pricing options. You can either choose fixed pricing or a performance based agreement. In fixed pricing option, you have to pay a fixed fee for sending emails. Whereas in performance based agreement you pay on a number of variables such as pay per click, pay per sale, or pay per open.
Solo Ads are really a cost effective way of Internet marketing. Usually the Solo Ads run for free to about $3 per thousand impressions. However, the costs can be higher than this depending upon the vendor you choose and the list of subscribers. Having said this Solo Ads are a splendid method to reach millions of eyeballs by paying little money.
So you see that Solo Ads is a terrific Internet marketing technique. You get access to genuine and active list of subscribers without taking the pain and efforts of building them on your own. You get great visibility for your offer or landing page and thus have a higher chance of getting conversions or sale. Moreover, it is easy to run Solo Ads. You just have to choose an appropriate vendor and entice the visitors with an attractive and interesting landing page.