The last few years have seen a phenomenal growth of influencer marketing. It has emerged as a new way for brands to reach their target customers.
Influencer marketing now forms a vital part of the digital marketing mix and is the best way to get your brand to a massive targeted audience.
Simply put, influencer marketing works, and works extremely well.
So, influencer marketing should be a part of your digital marketing strategy.
Today, we share with you all about influencer marketing and list out 14 Top Influencer Marketing Platforms & Marketplace.
Influencer marketing leverages the popularity of social media stars including YouTubers, bloggers, Facebook, and Instagram stars for promoting brands and their products.
In fact, Influencer marketing has now become the fastest-growing segment of advertising.
Nowadays, every type of business is leveraging the power and potential of influencer marketing.
That said the concept of Influencer marketing is not a new one.
Companies have always turned towards influencers in their industry to get their businesses in front of new audiences.
They have used influencers for gaining more authority for their brands and for getting more sales.
Moreover, the trend of Influencer marketing has become immensely popular with marketers over the recent years.
According to recent research, as much as 86% of marketers used influencer marketing in 2017 out of which 92% found it to be extremely effective.
Influencer marketing has much to offer as an advertising strategy.
Benefits of Influencer Marketing
Its biggest benefit comes in the form of positive returns from influencer marketing. It’s generating enormous returns on investment.
In fact, Influencer marketing has $11.69 EMV (Earned Media Value) per $1 spent.
The success of Influencer marketing can be gauged by the fact that it is a $1 billion industry on Instagram alone.
Secondly, influencers have a big impact on purchase decisions of consumers of all ages.
In fact, according to a survey by Twitter and Annalect, as much as 40% of respondents said that they purchased an item online once they saw an influencer use it.
Influencer marketing has become the fastest growing customer acquisition channel.
It helps to acquire high-quality customers. So, influencer marketing turns out to be an effective method for driving sales.
Thirdly, influencer marketing has become the best channel for reaching Gen Z audiences.
Nowadays, a large chunk of Gen Z is using social media platforms for learning about new products. They are getting specific product information through social media platforms.
In fact, it doesn’t end here. The social media influencers go on to build trust, credibility, and deep personal connections with their young followers.
The young audience believes that their favorite influencer understands them the best.
Fourthly, Influencers are recognized as trendsetters. They are regarded as the best source of information about new products within their industry.
Their opinions are respected and sometimes even idolized by their followers. They are regarded experts in their industry.
So, when an influencer recommends a certain product, it gains the trust and builds up the excitement of social media users.
They follow the advice given by their favorite influencer and purchase the product.
Further up, many consumers rate influencer endorsements to be more credible than celebrity endorsements. It’s all because of the ability of influencers to relate to consumers.
Lastly, Influencer marketing helps brands to gain the largest reach and highest engagement rates. It allows brands to reach audiences on the web as well as mobile.
It’s all about building positive relationships.
Brands can drive long-term results by establishing strong and lasting partnerships with influencers.
They get to know new opportunities together with the latest industry trends and best practices.
The term “influencer” has caught like a raging fire in the online world.
They are the people who are active on social media and blogs. Influencers are recognized as brand advocates and niche promoters.
An influencer is a person who affects or changes the way other people behave mostly by their use of social media.
Influencers are known for having the power to affect the purchase decisions of others because of their real or perceived authority, knowledge, position, or relationship.
They can influence the opinions or behaviors of others. Influencers play a vital role in the decision process. They are the ones who drive action, not just awareness.
Influencers have hundreds of thousands of social media followers and so can expose your brand to their followers. Their post or tweet can bring you leads and customers.
The Importance of Influencers
It’s the way that consumers behave and interact with a brand leads us to the importance of influencers.
It’s not the brand that influences consumers to go for the purchase. Rather they go on to trust the recommendations from a third party more than the brand itself.
An influencer acts like a mutual friend and connects your brand with your target customers.
They are the ones who recommend your product to their audience and story about their experience.
So, an influencer exposes your brand to their audience and also to their audience’s network.
Moreover, they have a huge base of the loyal audience at their disposal and so can drive traffic to their site and increase your social media exposure.
Flat-out, they help in selling your product through their recommendation.
Influencers go on to attract customers and clients for your business. They generate content about your brand and recommend your brand to their loyal following.
They insert themselves into conversations that surround the niche of your brand.
So, there’s a huge benefit for you to have influencers on your side. They can make a big difference in the success of your company.
The influencers can review your products and link back to your site where their audience can buy those items.
What is Influencer Marketing?
Nowadays, Influencer Marketing has become a vital part of brand strategy.
At the most basic, Influencer marketing can be understood as a type of marketing that uses key leaders for driving your brand’s message to the larger market.
In Influencer marketing, there is no direct marketing to a large group of customers. Instead, it involves hiring or paying influencers to get out the word for you.
Moreover, Influencer marketing is closely associated with two other forms of marketing:
- Social Media Marketing
- Content Marketing
Influencer campaigns have an element of social-media component. Influencers use their personal social channels for spreading the word.
Plus, influencer campaigns have a content element wherein you create content for the influencers, or else they create the content themselves.
The key to influencer marketing is the large following of influencers on the web and social media.
Influencer marketing makes the use of hundreds of thousands of followers that are with the influencers (in any industry).
That’s the target audience you are looking to pitch your product.
Influencer marketing is not about directly selling your wares. It’s about demonstrating your authority, and credibility within your industry.
Moreover, Influencer marketing is about marketing directly to influential people.
It means engaging with these people across social accounts. So, you don’t just follow and like, but comment and demonstrate knowledge and a personality.
It also means that you have to curate or create content that’s hand-picked by the influencers.
You have to get the attention of influencers, although the ultimate prize is the influencer’s audience itself.
Influencer marketing can transform the way people feel about a business. It leads to high sentiment scores and greater affinity with your target audience.
Social Media Influencers
Social Media Influencers are the people who can build relationships with you.
They can reach consumers through their blogs or social networks that your brand may find it difficult to reach.
You need to develop relationships with social media influencers before you need them.
It takes time, and once the connection is established, activating influencers become a lot more effective.
The key is to develop a mutually beneficial relationship.
You need to equip influencers with an entire experience to share about your brand or product. That way the posts they share become more engaging.
So, instead of a simple product review, come up with experience for your influencers that they can share with their network.
It allows them to create interesting content leading to high engagement for your brand.
You can even equip your influencers with high-resolution images for their content.
Make sure your message is unique and interesting. You can create a message in the form of research, infographics, surveys and fun facts.
Social media influencers are “very influential” in the way they express their opinion about a product. In fact, a large chunk of buyers (as much as 88%) bases their purchase decisions on opinions and reviews from social media influencers.
How to Choose Influencer?
Context: You need to remember that influencers are a contextual fit.
So, an influencer differs for every brand. In fact, it is the most important characteristic when choosing the right influencers for your brand. The key lies in defining the context.
Reach: Once you find someone as being a contextual fit for your brand, you need to ascertain their reach so that their awesome content or positive recommendations will be heard by the target audience.
Actionability: It’s the influencer’s ability to cause action from their audience. It is a natural outcome when you target influencers that are in contextual alignment with your brand and have a far enough reach.
They have garnered an audience that has chosen to follow their blog or Twitter handle. The audience is keen to hear about the topic being discussed by the influencers.
14 Best Influencer Marketing Platforms & Marketplace
BuzzSumo offers a powerful Influencer Marketing Tool to help you “discover and understand” influencers. It helps to leverage the “power” of influencers so that you can drive traffic to your content.
BuzzSumo offers a powerful influencers search. It allows you to search for key influencers in any topic, area, or location. You can filter influencers by reach, authority, influence, and engagement.
Plus, you can follow influencers directly from within BuzzSumo.
You can add them to your Twitter lists.
It facilitates influencer sharing. You come to know what content an influencer shares. You can review the topics they share as well as the domains they share.
It allows you to export influencer data as CSV or Excel for detailed analysis.
With BuzzSumo Influencer Marketing Tool you get to engage with key influencers.
NinjaOutreach is one of the best tools for Influencer Outreach. It is web-based software that creates successful influencer outreach campaigns for your clients. With NinjaOutreach, you can find influencers, generate opportunities, and deliver results.
In fact, NinjaOutreach is a powerful tool for Influencer Outreach. It’s made for marketers like you.
It helps you to discover the right influencers from any niche and country in seconds. You simply need to type a keyword to find the ideal influencers who can help to grow your business. It provides automated email outreach campaigns and automated email follow-ups.
It offers built-in CRM tool.
You can manage contacts and track them all within one simple interface through tags, relationship statuses, and customized email tracking analytics.
Plus, they have a dedicated support team always ready to help you out.
NinjaOutreach is the best tool to automate your outreach now.
BuzzStream is one of the best Influencer Marketing tools out there. It helps you to research influencers, build & manage relationships. With BuzzStream, you can conduct outreach that’s personalized and efficient.
In fact, thousands of the world’s best marketers are using BuzzStream every day.
With BuzzStream outreach becomes a Snap.
BuzzStream allows you to research influencers automatically. You can discover contact information, social profiles, and site metrics. Moreover, you can prioritize the most important, influential contacts.
With BuzzStream, you never lose track of a conversation or project again. BuzzStream provides a deep insight into your outreach campaigns through fully customizable reports.
It researches prospects, monitors links, and helps in doing great outreach. You can build lists and pitch influencers.
Traackr is one of the best influencer marketing tools for influencer discovery, management, and analytics.
It helps to scale the impact of influencer relationships across your organization.
Traackr is an all-in-one tool for unrivaled influencer intelligence.
Its powerful influencer analytics helps you to measure out ROI, track competition, and uncover insights for continued growth.
It offers one central database, common workflows, data-driven influencer vetting, and a framework for consistent measurement.
It has the largest influencer discovery engine. You can prioritize influencers based on brand impact and audience insights.
All-in-all, Traackr offers a powerful platform for best-in-class influencer marketing.
Scrunch is the perfect tool to have for succeeding at Influencer Marketing.
Scrunch is the ideal influencer marketing software that helps you to find the right influencers for your campaign, every time.
Its data-driven audience insights help you to get your brand in front of the right people.
With Scrunch, you can find influencers who match your exact requirements. You can manage outreach and launch your campaigns in seconds.
Scrunch provides an edge to your influencer-led campaigns.
You can source the right influencers, very specific to a brief.
With Scrunch, you can find the top bloggers, YouTube, Facebook, Instagram, and Twitter influencers for promoting your brand.
And it’s incredibly fast.
You can find the right influencers for promoting your brand in the blink of an eye.
It offers 1-second result(s).
And the best part, you can try it for free.
NeoReach is one of the best influencer marketing platforms built for scale. It allows you to search, manage, and track user-generated content campaigns seamlessly. It has an expansive network of influencers. You can target influencers by specific keywords, demographics, interests, and location.
It has everything for you to bring your campaign to life.
Moreover, you can do much with NeoReach.
You can manage your influencer relationships, notes, contracts, contact information, as well as historical influencer campaign data. It offers workflow automation and allows you to coordinate each step of your campaign fulfillment process.
The tracking and reporting are superb.
You can measure the core of your marketing efforts.
NeoReach can measure real-time influencer post-performance.
You can even export reports when you want to share your results.
Plus, their in-house influencer experts and certified partners offer professional services right alongside its software packages. They help you to select optimal influencers and streamline campaign management.
All in all, NeoReach allows you to run influencer marketing campaigns most profitably.
Revfluence allows you to connect with great influencers so that you can grow sales and increase your following on social media. It creates valuable partnerships to promote your brand and drive sales. It is highly valuable to expand your reach on social media.
It’s the best on-demand platform for influencers.
Revfluence is the leading platform for brands and creators.
It helps you to scale your influencer marketing efforts.
Revfluence turns out to be the perfect platform for marketers who value efficiency. Revfluence truly streamlines the influencer marketing process from discovery to outreach, tracking, and payment.
At Revfluence everything is perfect.
With the Revfluence platform, you can generate original content to drive new customers and followers for your brand. You can leverage its CRM which is specifically built for influencer collaboration.
- Responding & tracking proposals
- Content review
- Tracking posts
- Setting guidelines & reminders
- Product shipment tracking
With Revfluence, you get the right influencers for your campaign. It has a huge database of over 500000 influencers. You can browse influencers by industry, content, location, and audience analysis. You can search influencers based on any keyword to match any niche.
Best Influencer Marketplace
FameBit by YouTube is an influencer marketing platform for branded content. It is one of the first self-service influencer marketing platforms that feature YouTube influencers. It now includes other social media channels such as Twitter, Instagram, Tumblr, and Facebook.
They have the best in class tools to connect brands with the right creators. It enables branded content to reach the right audience inspiring action. The content produced through its marketplace has been successful in generating one billion views with 4.4 billion minutes of watch time.
You can join as a creator. It has lots of active sponsorship opportunities right now. You can also join as a brand wherein you can get proposals from creators. You can start a campaign for free.
Influencer marketing is at its best at Shoutcart.
It’s the #1 marketplace for buying and selling social media shoutouts. It offers the opportunity to reach over 400M active followers!
In fact, Shoutcart is the largest social media influencer marketplace. It offers analytics, engagement metrics, and more. It offers detailed tracking and statistics of every shoutout. So, you come to know what’s working and maximize your results.
You can browse through thousands of influencers on Shoutcart. You can pick the ones which best match your niche or offer. It allows you to choose by category, audience size, and follower demographics or do a simple search by keyword.
After you pick the best influencers for your offer, add them to your cart and create an order. You can pick your preferred time for shoutouts and pay for your order. You can order shoutouts from multiple influencers.
Influence.co is a place where influencers share their best work. It has all the tools to build your professional influencer profile and grow your business.
You can create your free profile and apply to brands.
It’s a platform for influencers and creators.
You can create beautiful public profiles to share on Instagram, in your email, and send to agencies and businesses for promoting yourself.
With Influence.co can see who all have viewed your profile. You can follow up with businesses and agencies to work with them. Use your influence.co profile anywhere using its dynamically updating embed cards. You can connect with brands and join their influencer marketing campaigns.
Influence.co is the best place to create opportunities as an influencer. It’s where you can connect with the world’s best influencers, brands, and agencies.
It offers opportunities for businesses and digital agencies so that they can discover influencers across all major social media platforms. You can see the cost to work with them. You come to know an influencer’s complete social reach across all networks. With Influence.co you can even track influencers you have reached out.
Whaler is a platform to find exceptional creators for growing the reach of your brand. Here, you can find the best content creators.
In fact, there are thousands of exclusively selected creators on Whaler. They are the ones with lots of followers. They make things look beautiful, feel authentic, and sound awesome.
It’s an influencer marketing platform that offers a global operating model for high-quality creative work. It offers the opportunity to access engaged audiences. It does all this in a fraction of the time and at a fraction of a cost of traditional models.
With Whaler, you can use influencer marketing to get your brands noticed. It helps brands to collaborate with the best content creators and come out with the most meaningful campaigns.
Moreover, Whaler is a Facebook, Instagram, and SnapChat approved partner.
Tribe is one of the best influencer marketing marketplaces.
Brands stand to receive stunning content before committing a cent. Influencers can collaborate with the world’s biggest brands. It’s a platform where brands can find the best influencers to celebrate them with beautiful content.
It’s one of the best self-serve marketplaces that connect brands with micro-influencers. You can connect with influencers who have successfully built an intimate community of 3000+ followers. They have a passion for crafting engaging content on Instagram, Twitter, or Facebook.
Brands can create a brief and invite micro-influencers to submit a creative post with a fee. When the brands approve, the influencer publishes directly to their socials and is paid immediately.
TapInfluence is one of the best influencer marketplaces. It has all the tools you need to find the right influencers to advocate for your brands. You get actual real-time results. It offers robust reporting and analytics. It has the world’s most influencers and content creators.
TapInfluence has thousands of influencers with highly engaged audiences across multiple categories. Moreover, you get a 360-degree picture of the influencer. You get information about influencers’ audiences, including brand affinities, DMAs, interests, and demographic data.
One can search for relevant and experienced influencers using various criteria such as age, gender, location, language, education, and topics.
You get real-time Cost per Engagement (CPE) metrics so that you get a real picture of value for each influencer in the marketplace. You can build and execute influencer marketing programs. It even delivers hardcore analytics and tracking.
With TapInfluence, it becomes easy to find the right influencers to talk about your brand.
Brandsnob is an ultimate influencer marketplace.
You get the opportunity to collaborate with trusted Instagram creators for creating beautiful content for your brand.
Brandsnob is the perfect platform to supercharge your influencer marketing.
You can connect with Instagram best content creators.
It offers 1000’s of trusted creators.
You can find hottest influencers and content creators in fashion, luxury, swimwear, fitness, beauty, and more.
Use its AI and machine learning to identify influencers who are more likely to return meaningful results.
BrandSnob is the safest way to run your influencer marketing campaigns. It offers the job completion guarantee. It makes super easy for you to negotiate and book them. You only release funds when content goes live.
It’s easy to use and super user-friendly.
Brandsnob is the best place to link up brands and influencers.
It’s the most cost-effective way to work with Instagram influencers.
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