Today I share with you a powerful link building secret. And that is – How to build backlinks with Infographics.
Nowadays, backlinks are being increasingly used for brand recognition and promotion, for public awareness campaigns, as teaching aids and most importantly for building backlinks for Search Engine Optimization.
Here, I will show you how you can build backlinks with Infographics for your website.
As a matter of fact, Infographics have topped the list of best-performing digital content in 2016. Further, up, Infographics are the most liked and shared content on the Internet nowadays.
They have become extremely popular with large sections of audiences on the Web.
Infographics present complex data in easy to understand format using visual representation. They use attractive color combinations, charts, icons, and graphs. Infographics make complex and boring data into attractive pieces of information. Simply said, they present content in a creative way and help to gain the all important backlinks for your website.
By taking little promotional efforts, you can make your Infographics a vital source for gaining high-quality backlinks for your website. They tend to be the hottest technique for driving backlinks to your website.
Infographics are hugely popular with audiences and there are reasons for that. They have a great design which attracts the attention of your readers. They present information in a visual format which is easy to understand. Moreover, they provide well researched statistical data about popular topics. However, you still have to go out and promote your Infographics.
Having said that, before you go out and promote your Infographics, it is important that you should have an interesting Infographics.
So you should devote your time to conceptualizing, researching and designing your Infographics. You have to keep in mind, that if your Infographics are not interesting, people will not be interested in it. So, you should have an infographic that is worth promoting.
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Creating your first Infographics
For creating your first Infographics, you have to choose a topic.
Suppose you want to create an Infographics about “How to Start a Blog”.
When you have a topic in hand, you should check what Infographics are already available on Google. For the above topic, you can search on Google for “How to Start a Blog Infographics”.
It will reveal Infographics that have done well in getting backlinks acquisition. Study these Infographics. It will help in designing an informative and attractive Infographics.
Then collect all the data and information you need for your Infographics. Take a unique approach to addressing readers’ problems and come up with an infographic which is better than the Infographics that you have seen on Google.
Once you have done the documenting part of your Infographics, it’s time to come up with a killer design for your Infographics.
If you are not experienced in designing, you should outsource the designing of your Infographics to professionals that are more skilled and have greater experience.
You can find freelancers on Elance, Dribble, Fiverr, Upwork or Guru for designing your Infographics. It is absolutely essential that you have a good mix of informative data and design for your Infographics. The whole process can cost you anywhere $100 to $200. However, if you are getting 100 quality backlinks, the entire effort is worth taking.
Once you have your Infographics ready, go ahead uploading and publishing your Infographics on your website.
Now, it’s time for promoting and pushing your Infographics so that it is gaining backlinks for your website.
As a matter of fact, there are a number of things you can do for earning backlinks with Infographics.
Here, I will show you how you can build Backlinks with Infographics.
Learn How to Build Backlinks with Infographics
Create an Embed Code for your Infographics
Once you have created your Infographics and published it on your website, the next thing you need to do is to create an embed code for your Infographics. It is a simple HTML code that people can use for easily sharing your Infographics. They simply need to put the embed code on their website which automatically posts your Infographics giving an attribution link back to your site.
So, you should create an embed code every time you publish an Infographics. It enables people to share your Infographics. And of course, people cannot steal your image and they provide you with the attribution link.
You can make embed code manually, or else you can use sustainable embed code generator such as Siege Media Embed Code Generator. You are required to put details such as your domain name, Post URL, the image, etc. Once you put all these details, you get the code that you can use on your website.
Encourage Sharing of Your Infographics
You should make it easy for your visitors to share the Infographics through social media platforms. You should ensure that social media sharing buttons are clearly visible on your Infographics post/page.
You should also include a clear call to action at the end of the post such as, ‘If you have liked the Infographics, and please do share it using the buttons below’. You should provide social media sharing icons over your Infographics. So, if a reader holds the mouse over the Infographics, he or she is able is able to share it easily.
Include Contextual Part in your Infographics
A well designed Infographics together with informative content can make your Infographics go viral. However, by adding the contextual part in your Infographics you further add zing to your Infographics. It enables Google to crawl the content, and you get an opportunity to rank for new keywords.
Promote your Infographics on Social Media Sites
Social Media Sites are a great medium for promoting your Infographics. They can easily expose your Infographics to a vast audience base. So, remember to promote your Infographics on Facebook, Twitter, Pinterest, Google+, LinkedIn, etc.
Submit to Social Bookmarking Sites
The importance of Social Bookmarking Sites in the promotion of Infographics cannot be undermined. Sites such as Reddit, Stumbleupon, Digg, and Delicious are home to a large number of visitors. Submission on such sites exposes your Infographics to a large audience base. They can like, vote, and share your Infographics.
Submit to Infographics Directories
Submission on Infographics Directories can provide good backlink juice for your Infographics site. You can reach a wider audience by submitting Infographics to Infographics directories/blogs. So, the crux is to submit on quality Infographics directories. For example, Visual.ly is a very authoritative Infographics directory site. The links that you get from Visual.ly are followed. It’s a very popular site, and you are likely to get numerous eyeballs and shares for your Infographics once you submit on this site.
Use the Guestographic Method
Guestographic Method is one of the most powerful SEO strategies for getting backlinks with Infographics. Here, you entice other people to publish your Infographics on their site. The results are very favorable as there is a great surge in organic search traffic as well as the number of backlinks pointing to your Infographics page.
It is a five-step process:
- Publish an Infographics on your site.
- Find sites which are related to your Infographics topic.
- Approach them and show your Infographics.
- Offer them that you would write a unique introduction or content for the Infographics post.
- Get Backlinks with Infographics.
However, you need a well designed, unique and attractive Infographics with awesome content. It increases the chances of getting accepted by other bloggers, and webmasters. The topic needs to be relevant and interesting for the readers. Your Infographics should be focused and should provide information that is easy to remember. If you are short of Infographics ideas, you can search on Infographics directory sites or on Pinterest.
Make sure you have the best content at the top, with plenty of empty spaces, and the information should have a logical flow. Once you have your Infographics published on your site, you need to search for link targets.
When you find a promising site, do email outreach and ask if they want to see your Infographics. Remember to add value to their site by offering them free and unique content to go along with the Infographics. When they reply positively, send them a mini guest post tailored to their site. Lastly, you get your contextual links.
Submit a Press Release
If you have come up with an awesome Infographics, it pays to submit a press release focusing on the topic that you have covered in your Infographics. It can happen that you get an opportunity to be featured in online publications. Some of the popular press release websites are PR Newswire, PR Leap, PRWeb, etc.
You can promote your Infographics by emailing to bloggers who publish Infographics on their websites. Keep your outreach natural. If your Infographics is done brilliantly and interests other bloggers, they are likely to write about your Infographics and give backlink to you. You can find such bloggers by analyzing backlinks of your competitors for their Infographics.
You can use the above methods for building backlinks using Infographics. I hope it helps you to do link building using Infographics.