Do you wish to increase your Google Adsense Earnings? If you are one of those who wants to increase your Google Adsense Earnings, then you are perfectly in the right place.
Here, we share with you the most effective tips to increase Google Adsense Earnings.
Google Adsense is one of the major earning sources for millions of websites out there. In fact, Google Adsense is the biggest player in PPC (Pay per Click) Advertising Network.
Well, you can make Google Adsense Ads a powerful earning source on your website or blog.
Simply follow these tips and Increase Google AdSense Earnings.
Here is the quick overview of Google AdSense.
Table of Contents
What is Google AdSense?
Google Adsense is the online advertising network from Google which connects the advertisers with online publishers, i.e., the website owners.
In fact, Google Adsense is a CPC (Cost per Click) Advertising Network that allows publishers to have ads on their website that is relevant to the content of the site.
In simple words, Google Adsense is an advertising placement service run by Google. It is designed for website publishers who can display targeted text, image, or video advertisements on website pages and earn money when their site visitors click on these ads.
So, Google Adsense enables publishers to monetize their websites using the CPC model by placing ads at various locations on their website.
In fact, Google Adsense proves the easiest way for bloggers and website owners to start monetizing their websites. Publishers earn money from the clicks obtained from the ads on their websites.
Moreover, Google Adsense offers a free way for publishers to make money with their websites.
How does Google AdSense work?
Web publishers need to create a free Adsense account.
They get an Adsense Ad Code for displaying the ads on their website.
To earn with Google AdSense, you have to put the AdSense ad code on your website, and then AdSense will show relevant Ads on your Website.
Adsense Ads can even be shown on mobile devices.
Whenever any visitor clicks on that ad, the publisher earns money.
Pay per click Ad can make you earn from $0.01 to as much as $ 10 + per ad click.
Earnings per click depend upon many factors like how popular or competitive that keyword is and in which country that ad is shown.
Once the ad code is installed on your website, the Adsense spiders get to crawl your website and find out what your pages are all about.
They go on to check their inventory of ads and put related ads on each of your articles.
For example: If your article happens to be on gardening, Adsense will likely show ads that pertain to gardening tools. So, the Ads are targeted towards the content of your site and address the needs and aspirations of your readers. When these ads are clicked, you get to earn money.
Adsense offers different programs for web publishers.
Some of the most common programs include:
- GoogleAdSense for content: display ads on a website
- AdSense for mobile: You can display ads with a mobile site
- Google AdSense for feeds: You can display ads in the RSS feeds
- AdSense for search: You can display ads in search results on a website
- AdSense for domains: You can display ads with unused domains
So, web publishers have the opportunity of a variety of ad types with Google Adsense, including:
- Text Ads
- Image Ads
- Rich media ads
- Native Ads
It all starts with the advertisers who need to choose the keywords they would like to advertise on. They go on to bid on these keywords.
The Adsense spiders would then match the ads with those specific keywords (which people type into Google) and display the Adsense Ads on publisher websites.
The Adsense Robots crawl publishers’ websites and find out if their content has the same keywords that advertiser has bid. If the site has the same keywords, the ads will show up on the site next to the article containing those keywords.
Google Adsense payments are made monthly through direct deposit or check. However, you need to have a minimum earning of $100 for Adsense payment.
Once you reach the $100 threshold, you will get Adsense payment on the next payment period. You can find out your current earnings (and more) with your Adsense Account.
How to monetize the website with Google Adsense?
Making money with Adsense requires a definite plan of action.
Here, we list out some general guidelines for monetizing your website with Google Adsense.
- You must adhere to Google’s Webmaster Policies as well as the Adsense Program Policy
- Never click on your ads. Plus, you should not incentivize clicks, buy PPC space, or use a program for driving traffic to Adsense pages. It’s against Google’s rules and can result in terminating of your Adsense Account.
- Have quality content on your website or blog
- Use honest SEO techniques
- Optimize your website for mobile
- Test ad types and placements
- Have ads above the fold
- Max out your ad placement. You can use at the most three standard ad placements per page
- Monitor your results regularly so that you can make the most of your effort
- Read email from Google. It will allow you to deal with any of Google’s complaints.
Now, we share with you the most powerful and advanced Adsense Tips for increasing your Google Adsense Revenue.
Tips to Increase Google AdSense Earnings
Here are some tips to increase your Google AdSense earnings.
Focus on Ad Size & Ad Placement
Ad size and ad placement are two of the most crucial aspects of increasing Adsense revenue. These are the most common factors that you need to pay attention to getting high CTR.
One of the best things for you would be to put your Adsense Ads around the content and above the fold. In fact, it has been proved that above-the-fold ads perform much better than below-the-fold ads.
If you are a blogger, then some of the good ad places can be just after the post title and above content, sidebar and the bottom of the content.
Moreover, you need to blend the ads with your website design. You can use Adsense-optimized themes and designs for your website.
Plus, some ad sizes work best with Adsense.
360 x 280
300 x 250
728 x 90
160 x 600
These ad units attract visitors and get the most clicks. So, ad size does matter in the world of Adsense.
However, you need to test it all by yourself manually. Here, artificial intelligence tool like Ezoic comes handy.
It’s a free tool and can be used by bloggers who get over 20,000 page views a month. It will automatically experiment with ad sizes to optimize the user experience. So, it helps you to earn more money with Adsense. You can increase your Adsense earnings by as much as 30% to 60% after using Ezoic.
Plus, good user experience helps to boost SEO signals which in turn improve your ranking on SERPs.
Create Unique & Valuable Content
Google Adsense is all about quality assurance.
Google Adsense not only approves your site but it also regularly reviews your site for quality assurance. So, if you want to monetize your website with Google Adsense, you can’t fill your site with low-quality content.
It means that you need to create unique and valuable content that people are passionate about and want to read. You need to work with people who are passionate about the same thing. You need to create content which is interesting as well as valuable for your readers.
So, make it a point to come with great content that serves your readers interests. Your content should be tailored to answer your reader’s query.
Good Content goes to ensure higher AdSense CPC Rates.
So, you should engage and spend the time to find out what your readers are searching on the internet and come out with content which provides the solutions.
Remember, search engines love good content and so when you have relevant, unique content on your blog you end up getting targeted traffic and more revenues with AdSense Ads.
Use Long Tail Keywords
Use of Long Tail Keywords is a great source of driving a high volume of targeted traffic. With more targeted traffic coming to your blog, the more earnings from Adsense.
The Long Tail Keywords help you to rank high in search engine results, and thus you gain access to highly targeted organic traffic. These are high-CPC Keywords, so you stand to increase your Adsense earnings.
Here, the use of long tail keyword analyzer tools goes a long way in finding & suggesting relevant long tail keywords according to your targeted traffic. Tools like KWFinder, SEMRush, Google Keyword Planner, etc are in high demand with bloggers. They suggest long tail & high CPC Keywords within seconds.
Website Traffic Quality
Driving monetization from your Adsense Ads depends a lot on your traffic sources. In fact, Adsense Ads perform best when you get traffic from search engines.
Moreover, online ads don’t perform as well when you get more direct traffic. Although you may get, millions of impressions per month still might end up with low CPC and low Adsense income. It results due to CPC and traffic sources.
Well, you can increase your Adsense earnings by targeting traffic from countries such as the USA, Canada, and the UK. It will help you to get high CPC and thus increase your Adsense earnings. For example, a click on an ad from the USA can pay you as much as $3.
Create a Site that is Sticky
Most of the starters out there face this issue. Visitors to their website don’t click on the Adsense Ads. They leave the website after looking at just one page. It means a lost opportunity for you for potential earnings from Adsense Ads.
It calls for creating a site that is sticky.
A sticky website allows your visitors to dig deeper and deeper into your site. In fact, there are several ways for achieving a sticky website.
The simplest way to achieve this is to have clear navigation at the top of your site. It will help your visitors to find the best parts of your website easily.
Next, you need to link every piece of content on your website to more pieces of content on your website.
This will allow your visitors to find more information on the topic with related posts on your website or blog. Moreover, if they are not enjoying the post, they can click on another topic using the link that could be of interest to them.
Finally, you can include content links in the sidebar. It will help your visitors know your most popular posts. It will invite curiosity from your visitors, and they would become eager to know why these particular pieces of content are so popular.
All these things will help you to keep your visitors on your site for a longer length of time. It means more pages will get loaded and more ads will be seen.
So, making your site sticky will lead to more potential earnings from Adsense Ads.
Choose a High CPC Niche
Having the right niche for your blog or website is of utmost importance. In fact, CPC or Cost per Click is directly determined by the topic you are choosing to write for your blog.
So, have a niche which pays you high CPC.
Here are some suggestions on the niche which can pay you high CPC:
- Domains: If you want to garner highest CPC have blogs on Internet Domains such as Yahoo, GoDaddy, etc.
- Gadgets: You can come up with blogs on Tech Gadgets.
- Google: You can have a blog on Google Products.
- Banking: Having Blogs on Banking Sector
- You can come up with blogs on Automobile, Health, Real Estate, Home Loans, Jobs, Dating & Romance
Use AdSense Ad Review Center
AdSense Ad Review is a superb tool that you can use to increase your CPC and AdSense Revenue.
Google AdSense displays the Ad Review Center Option. Go to the “Blocking & Control” section and check out how much each ad category is paying you. It will list down different ad categories that are showing up on your blog or website.
So, review your ad categories and block those that are either irrelevant to your niche or are not paying you enough.
For example, if your blog is on Technology, then you should block ad categories catering to Politics, Dating, Religion, etc.
You should try this and see your revenue soar through Google AdSense.
Choose Right Text & Image Ad Format
Choosing right Text and Image Ad format for Google AdSense Ads is very important as it can result in getting you high CTR (click through rate) and hence delivers you an opportunity for high Adsense Earnings.
One of the myths out there related to Google Adsense is that image ads work better than text ads. So, many website owners and bloggers go on to block an ad type or ad category.
However, it should be remembered that by blocking an ad type or ad category, you go on to decrease the competition on your ad. It will also decrease the CPM of your ads.
So, it would be better for you if you use both ad types.
Here, it is important to mention that you should use text ad format as these have higher CTR.
Moreover, you can use both text and image ad format on your blog as it can give you more CPC.
Image Ad Formats that return high CTR are usually 336 x 280 ads and 468 x 60 ads.
Studies show that maximum clicks and high CPC come from 2 ads which are placed inside blogs posts on the top. However, earnings do depend on the niche type you have taken as well as determined by ad placement.
Get Back Your Visitors
You need to take note of this very important fact if you want to increase your Adsense Earnings.
“You don’t have to let your visitors forget about your website.”
So, you should include multiple channels at your header, footer, sidebar, and end of content allowing visitors to connect with you and follow your website.
For example, You can include options such as email opt-ins and social networks. It will help you to remind your visitors about your site whenever you produce or promote a piece of content.
That way, you can get them back and potentially click on more of your Adsense Ads.
Competitive Ad Filter
Competitive Ad Filter is another highly useful filter in Google AdSense just like the Ad Review Center.
You can use this filter to block general or specific ads from appearing on your web pages. It is generally used to block ads that belong to your competitors.
You can either choose to block the ads for the entire domain or specifically for a particular website in that domain name. This will raise your CPC as it will enable you to block competitors’ ads from showing up on your website.
Utilize Different Platforms
Make sure to utilize different platforms for AdSense Ads.
This will give you an opportunity to boost your AdSense Revenues. Remember your blog is read through different platforms like desktops, laptops, and mobiles.
So, you should try to target readers from these different platforms. If you can serve mobile-readers, then you increase your CPC as ads shown on mobiles are of high quality.
This requires you to optimize your website for different platforms and make it mobile friendly.
Optimize for Better User Experience
You need to optimize your website for enhanced user experience. It is of utmost importance if you want to increase your Adsense earnings.
Moreover, Google values user experience and has made it as one of its ranking factors.
So, it does not matter whether you have the greatest of content on your website and the best ad placements. If your site loads slowly or even fail to load on mobile devices, you end up losing visitors.
They will simply prefer to shut down your website. They will never consume your content, nor they would click your ads. Moreover, Google will devalue such websites and lower their rankings which offer poor user experience.
Well, here we share a few tips to improve the user experience for your site.
First of all, you need to perform simple tests using Test your mobile speed. It will allow you to check whether your site works well for mobile users and loads quickly. If your site is suffering from any such issues, the tool will point it out for you so that you can fix them.
With Google Analytics, you can keep an eye on your traffic levels. If you happen to see any drop, you can look into it right away. Plus, Google Search Console offers an array of tools to find out whether your website has any performance issues or any other errors leading to visitors’ problems.
Moreover, these tools are free (you also have premium options) and help you to improve your site’s user experience.
Do not lose your hand on experimenting. Keep on experimenting something new whether it is related to trying on different niches, choosing different ad placements, or different ad formats.
You should also go for advice from Google AdSense Center. So never be tied down to one style. Always go and experiment something new on your blog. It will pay you high dividends.
So, it is important that you test out various things and see what works best for you.
For example, you can experiment with link colors and find out which link color combination generates maximum CTR for you.
So, keep on experimenting. It will open doors for increased Adsense revenue.
Now, we share with you an effective way that you should experiment to double your Adsense earnings.
Here, we list out four steps that take four weeks to increase your Adsense earnings.
Every week you have to note the performance of your earning. After fourth week you will stick with your most successful setting which can increase your future earnings.
Remember a few things before you start to experiment with this technique. These are:
- You can place up to 3 AdSense Ad units on a webpage
- Google loves fast websites
- Google love contents so write regularly on your blog
- Don’t spam. Don’t copy paste others blogs post
- Try to increase your website traffic without visitors you can’t increase you’re earning
Before you start changing anything you must note down a few things like how many AdSense ad units you are using right now. On which place of your site you have put the ads and what colors you are using for your AdSense ads.
Now you are ready with your past setting now it’s time for changes. As you know Google AdSense allows you to put up to 3 AdSense ad units on a page and big ad units like 728×90, 360×280, 160×600 attracts visitors, and these size of ad units get most clicks. As you know which size ad units you are using on the first week, you have to put big size ad units on your website.
On the first week, I will suggest you put 3 ad units on your web page because this will give you the idea of best ad place for your ads. Normally I don’t suggest to put 3 ad units on a page because this will reduce your per click earning.
Before rushing to change your ad units, you have to look at your website design and note on which place where you can put these ad units.
As big ad units get most of the clicks, I will suggest you use big ad units like 970×250, 728×90, 360×280, 160×600, 300×1050 etc and important part ad place matters, putting ads on the bottom of the page will not get many clicks so choosing right place is important.
Finding the right place for Google AdSense ad on your web page can be little tricky job if you are a blogger, then some of the good ad places can be just after the post title and above content, sidebar and the bottom of the content. Right ad place depends on site to site every website has different template style and look so you have to self-figure outright place.
If you are ready, you can put the new ad code on your website. It will be much better if you can use different colors for your different ad units.
Default ad color is blue, and many visitors easily recognize this as an ad and don’t click on the ads. You should try matching ads colors with your website color combination.
Don’t forget to note down the first-week changes you have made on your websites like how many ad units, ad size, and ad color.
Note: Google AdSense gives you the option of giving channel name for every ad you create. It is advisable to create channels which will help you to monitor your ad performance.
After 1st week note down few things like your total earnings of the week, which ad unit has got the most click, which ad color have got most clicks, which ad unit have got high earnings per click.
At the starting of the 2nd week, you have data about different ad units. You have to figure out the worse performing ad unit, bad performing ad size or place.
This week change all ad unit color with best-performing ad color of the 1st week. Replace the worse performing ad unit with a much smaller ad unit like 468×60, 250×250, etc. ad size.
The third ad unit is now smaller then 1st weeks ad unit this will display less ad compare to big ad unit this can bring high paid ads first and can increase ad unit earning.
At the beginning of the 3rd week, you have new data again. Note down worse performing ad unit.
This week remove the worse performing ad unit from your web page. Now you are left with 2 ad units which can display high paying ads. Fewer ad units can give high per click earning, but fewer ad units can give you fewer clicks which can result as less earning.
In these four steps, you will find what is best for your website fewer ad units or many ad units and which ad color give the best result.
Now again you have new data for the third week. Find out the low performing ad of week 3 and remove that ad unit from your web page. Now you are left with only one ad unit. I will suggest a place that ad unit above the fold (Ad should be shown as the website is open without scrolling down the page).
Only one ad unit can show high paying or high click getting ads which can increase you’re earning a lot. Only one ad unit can decrease some website earning as they will get a few clicks. More than one ad units can get more clicks and can increase earnings for some websites.
This can be last week for your research of increasing your AdSense earning. At the end of the 4th week, you have to compare all four-week earnings and find which week earning was highest.
If any week earning is a lot more than other three weeks then that week AdSense ad settings are the best for your website or blog, and you can change your AdSense ad setting to best match settings.
This step has increased me earning a lot, and on some of my blog, I am using a single ad unit and on some 2 or more ad units.
Hoping you’re earning will improve by following these steps.
However, you can try some more setting to test for your website.
Finally, if you implement these useful tips on your blog, you can surely increase your AdSense Revenues by a substantial amount, and that can be anywhere from 30% to 40%. These are completely genuine ways to increase your earnings from Google AdSense Ads. So, so ahead and follow these valuable tips to increase your earnings in a short time.