The Internet is a huge world, and if you have a presence (through your website or blog) then it takes a lot of efforts to be successful in the online world.
So as a webmaster or blogger you need to know what steps you should take in order to ensure that you are successful in the online world.
In this context, one of the primary things you ought to do is to implement the basic On-Site SEO Techniques for your blog.
Following Search Engine Optimization (SEO) is utmost necessary if you want to have high rankings in the search results and want to drive the large volume of traffic from the search engines.
Although most webmasters and bloggers know that Search Engine Optimization is important, but simply knowing is not going to help in any way. As a webmaster or blogger you need to implement SEO Techniques for your blog or website.
For this, you need to be aware of what SEO Techniques you can use to gain high search rankings in the search engine.
As a matter of fact, there are basic as well as advanced SEO Techniques. If you have still not embarked on following On-Site SEO Techniques, you can start by implementing basic SEO Techniques so that you can benefit from search engines. Here under, we have compiled 10 Basic On-Site SEO Techniques Every Webmaster Should Follow. By implementing these basic On-Site SEO Techniques, you can gain preference in the search engine rankings and thereby stand to increase your website traffic.
10 Basic On-Site SEO Techniques
1. Site Structure and Duplicate Content
One of the foremost Basic On-Site SEO Technique requires you to pay attention to your Site Structure so that there is no duplicate content found on your website. Lot of times, webmasters pay no attention to their site structure and include posts in various categories and also in the author section. However, doing this creates duplicate content. As a result, your website rankings take a hit on the search engines, and you lose traffic for your website or blog. So you have to ensure that you create a site structure that has no duplicate content. If you do include content in various categories make it “no follow” so that search engines know how to see your content, and you do not take a hit on the search rankings.
2. Website Sitemap
Website Sitemap plays a hugely important role as far as your website navigation is concerned. If your website is not easily navigable, then it becomes almost impossible for your users to search and find the content they are looking for. Likewise, Search Engines too use website sitemap to crawl and index your websites posts and pages. Actually you have to create two types of website sitemaps. One for the search engines and the other one for the users. A user sitemap is a single page which lists all your web pages and sub-pages. This helps users to easily locate what they are searching for. The sitemap that you create for the search engines helps them to crawl and index your web pages easily. So every time you update or create a new web page you have to remember to create website sitemap for it.
3. Keyword Research
Keyword Research is one of basic and yet very important SEO Technique. So before writing content for your blog or website, you must do a proper and thorough keyword research. You should select such keywords that are highly searched by users in the search engines. Everything falls in the correct space if you begin by selecting right keywords. Proper keyword research enables you to choose right keywords and gives you the opportunity to rank high in the search engine results page.
4. Keyword in Title
Search engine algorithms give due importance to Title of your posts. So Title tags are important from SEO point of view. Here, you have to remember to include the keyword in Title of your web posts or pages. This enables the search engines to figure out what your post is all about and so it can rank your posts accordingly in the search results. If you are not including keyword(s) in the title of your post, you are hampering the search engines to rank you well in their search results.
5. Keyword in Meta Description
Besides including Keyword in Title Tags, you should also use Keywords in Meta Description. As a matter of fact search engines give due SEO weightage to keywords in Meta descriptions. So you should remember to include keywords in Meta descriptions for every page that you create for your website. If you include keywords in Meta Descriptions, you tend to increase your CTRs. You should at least mention ones your target keyword (phrase) in the Meta descriptions. Moreover, Meta descriptions should be written in such a way that should easily be able to capture your users’ attention so that they click on your listing and visit your website post or page.
6. Keyword in H1 Tag
Although using keywords in title tags and Meta descriptions are highly essential from SEO point of view, but you also cannot ignore using Keywords in your webpage’s body text. Using keywords in your website page’s body text helps to increase your overall SEO score. In this context, using Keyword in H1 Tag is highly beneficial to further increase the SEO value of your website. Search engines give much weightage to the keywords found in the H1 Tag. Further, your visitors get a visual relief and can connect to your content in an efficient manner when they get keywords in H1 Tag.
7. Alt Tag on Image with Keyword
Nowadays most of the webmasters use images along with their content. Images have become an essential part of website content. They tend to increase the overall appeal of your content. If you are one of those who make increasing use of images in your website content, it is highly important to use Alt Tag on Image with keywords. This will increase your overall SEO score. The content you add in your Alt Tag is important from SEO point of view. Here, it is important to note that you should use such keywords in Alt Tag, which help to describe the images on your website rather than stuffing the Alt Tag with keyword phrases, which do not relate to the website’s images in any way.
8. Write Quality Content Regularly
Content is King. Rather I would elaborate it further to say “Quality Content is King”. So if you want drastically to improve your SEO score and want to rank high in the search result’s page then you got to focus on creating quality content and that too on a regular basis. Search engines give high value to quality content that is unique and interesting and add value to your readers. Moreover, you can develop a regular readership for your website and increase your chances of retaining visitors by having quality content on your website. Quality content has a greater probability of being liked, shared, and read by your visitors.
9. Interlink Between your Pages
Interlinking between your pages is another important element as far as Search Engine Optimization is concerned. So while building your website posts do not forget to interlink it with other relevant pages on your website. This also helps your users to find relevant content related to the topic they are searching. This way you get more visits to your other web pages on your website. Your visitors don’t have to spend their time searching for the content; rather they just have to click on the links which lead them to related content on your website.
10. Add your Site on Google Webmaster Tools
Google Webmaster Tools supports in your overall SEO Efforts. So add your website on Google Webmaster Tools. By using Google Webmaster Tools, you get to know detailed information about your website as Google views your website. You get a detailed analysis of your website including information such as how many links are pointing to your site. You get to find errors, warnings or penalty related to your website and so can make efforts to improve your website on these counts. You can use Google Webmaster Tools to submit a sitemap. All these metrics can be used for further improving your SEO score.
(Keep an eye on Google Webmaster tools to find any error, warnings or penalty)
So if want to optimize your website and want to make your mark in the online world, you have to use SEO Techniques. The 10 Basic On-Site SEO Techniques Every Webmaster Should Follow that have been listed above can help you a lot to better your SEO score and improve your rankings in the search engine result’s page.