To be a successful blogger one of the most important and necessary requirements is that you should be skilled in writing appealing content. It is ultimately the quality of the content that drives traffic to your website. The content has to be appealing and attractive.
Write from the topic you chose to the style you adopt to present the content everything matters. Even the length of the content plays a crucial role.
How to Write Appealing Content? Should be thus your prime focus area.
But before discussing the ways of creating an appealing content for your blog, it is also important to understand why you need to create an appealing and quality content.
Here one thing comes upfront. It is easier to loose a visitor and quite hard to create one for your website. And one prime reason for loosing a visitor is poor content quality. A dissatisfied visitor would probably never return to your website or blog. With poor content you have created a horrible first impression.
Secondly a boring content also propels the bounce rate. The visitor leaves the web page instead of reading other topics on your blog. This hampers your brand image on the whole. The visitor bound to assume that your other blog posts are also on the same pattern.
Thirdly with less and less visitors your site rankings falls and you also fall back in the search lists when visitors search for related content through the search engines.
These are the primary disadvantages of poor content on your blog.
And now the ways of writing an appealing content.
Choose a Relevant Topic
The topic and the content should be in perfect harmony with each other. The content should focus the topic in question. Moreover you should choose such a topic which should be relevant to the area or niche catered by your blog.
For example, “how to” posts are very popular with the audiences. Again you can also go for a proper keyword research to select the title for your topic. An appealing title is first viewed by the visitors even before they begin reading your blog and serves to bring traffic to your blog.
Pay Attention To The Format Of The Content
The next big thing in writing appealing content is the format you adopt. A blog can appear attractive if presented in a proper format. Without proper format a well written blog may appear dull and visitors may leave reading your post.
The content should be formatted with headings, sub headings to facilitate easy readability. Use of short paragraphs can make the content more appealing. You can also use inverted commas to emphasize your point.
Think Like Audience
As a successful blogger you should learn to wear audience shoes. Meaning you should put yourself in place of the audience. Doing this you would realize what the audience excepts out of your blog.
The content of your blog should fulfill the audience’s aspirations. It should be able to add value to their knowledge. How easily, effectively and efficiently the content of your blog does this should be your prime focus.
To The Point With Example
One of the popular writing styles dictates that to be popular among your targeted audience you should follow “to the point with example” approach. This takes the level of clarity to a new dimension. The audiences get what they are looking for and that too without any difficulty. It makes the post readable and the visitor stay connected with the content till the end of the post.
Not Only Talk About A Problem But Also Give Solution
The content should be presented in such a manner that it should not only discuss the problem but also follow it up with a proper and well laid out solution.
You should always remember that the visitor has come to your blog because he or she needs a solution.
He is pretty much aware about the problem but wants a thorough solution. So your content should invariably present the visitor with a solution.
Writing in a simple and lucid style helps your audience understanding. It encourages reading of the content. If your post is difficult to read or too complex the visitor may instantly leave the web page.
Simplicity in content is what the visitor initially looks in an article and you should always endeavor to create content which is simple and easy to understand.
Also it may happen that a visitor may belong to non English speaking countries. A simple style helps such visitors to easily understand the content.
So if you pay attention to the above discussed points on How to Write Appealing Content, the end result would be that you would ultimately be successful in gaining and retaining visitors to your blog.
Ultimately your website traffic would be improved and you would also be successful in building a brand image for your blog.