9 Best Call Tracking Software: Inbound & Outbound Tracking

Here, you’ll get to know the 9 Best Call Tracking Software. This guide will help you to find the best call tracking software for your business.

Call Tracking Software helps you track, monitor, and augment your call campaigns for having better ROI on them.

It is all about lead nurturing and improving customer support. It can increase your sales, customer satisfaction, as well as client retention rate.

In simple words, Call Tracking Software allows you to find out how your caller came to know about your business. It will help you to know which ad, campaign, or keyword got their attention.

Call Tracking Software has been divided into two distinct groups, namely:

Inbound Call Tracking: It tracks all incoming calls
Outbound Call Tracking: It tracks your sales calls and integrates them into your CRM tool.

Let’s get to know some of the main features of the best call tracking software:

The best call tracking software comes with a very simple and intuitive user interface. They are easy to install and implement. They have highly interactive dashboards. They can be easily integrated with third-party marketing or sales platforms.
The best call tracking software provides you vital details about your callers. For example, you come to know your callers’ exact location, their zip codes, as well as their devices, and a lot more.

So, they help you to optimize your call campaigns for better results. They can segment your callers into groups. You can even rank them based on their engagement level and intent during your phone conversation.

A great call tracking software is highly scalable. The case might be that your team is small, but you still need to go with a scalable program with an expandable bandwidth. So, go with a program that can entertain large sales teams as well.
An excellent call tracking software is very flexible and allows for personalization. It can be easily customized to meet your business preferences.
The best call tracking software provides analytics in real-time while you converse on the phone with prospects. In addition, the data you get help you to augment your call campaigns for having a better experience with customers.
The best call tracking software facilitates call recording, allowing you to capture live calls so that you can make references to them.

Moreover, you can analyze recorded calls so that you can determine the real intent behind each one of them. It can also be used as training materials for teaching your sales team how to handle sales calls in the future.

You may also like: 11 Best Pay Per Call Networks

Now that you know about call tracking software, it’s time that we take up the best inbound call tracking software for pay per call lead generation:

Table of Contents

Top 9 Call Tracking Software

1. Invoca

Invoca is more of an enterprise-level software solution.

It helps you to drive and convert more revenue-generating calls. Invoca is an AI-powered call tracking & analytics platform, making it one of the best call tracking software.

Invoca can classify and segment calls based on intent, lead quality, and so on. Invoca can also be seamlessly integrated with popular advertising and analytics platforms such as Google Ads, Google Analytics, Salesforce, and Facebook, to name a few.

2. HubSpot

HubSpot is a popular choice among call tracking software. In addition, it’s an integral part of the company’s free HubSpot CRM & Sales suite.
The platform allows you to:

Record Calls
Schedule and prioritize calls
Make calls using your Internet Browser
Sync your call data with your CRM

The program comes loaded with tons of amazing features. For example, with HubSpot, there is no need to run multiple call campaigns. Moreover, it allows you to optimize call campaigns for getting the best ROI.

The program allows you to place a call through to your prospects with a single click on your computer. The best part is that all calls will be made from the phone number of your company.

HubSpot allows you to record each call for analyzing and referencing. All the calls get automatically logged into the HubSpot CRM or Salesforce. It can even automatically analyze all your previous calls and rank them based on prospect data and engagement.

Price: $50 – $1200/mo
Free Trial Option: Yes

3. CallRail

CallRail is one of those call tracking software solutions that offer comprehensive automation features to their customers, making it easy to call campaigns.

Moreover, with CallRail, you can know and grow your leads. CallRail offers the following facilities:

Call Tracking: You can come to know which marketing makes your phone ring
Lead Center: It allows you to manage all your leads in one place
Conversation Intelligence: Its AI-powered analysis feature makes it possible for you to automate call transcriptions
Form Tracking: You can connect all phone & web leads to your marketing

Another good thing about CallRail is that it focuses on businesses and marketing agencies of any scale. Plus, you can integrate CallRail with other marketing and sales platforms.

CallRail gives you a clear overview of where your calls are coming from. It’s easy to set up and easy to customize and facilitates advanced analysis of marketing efforts.

It’s a platform that boosts conversion. It improves the quality of your leads and the content of your conversations; you can get started with ease and see ROI fast. In addition, CallRail gathers statistics that can be checked online in real-time.

It comes loaded with an analytic feature called CallScribe. It can automatically analyze phone conversations with clients to identify hot leads and missed opportunities. So, with CallRail, you can make your campaigns more effective.

Price: $30 – $120 per month
(Free trial also available)

4. Vonage

Vonage Contact Center is known for delivering unmatched Salesforce integration into routing, reporting, and the user experience for Service Cloud & Sales Cloud users.

It blends Voice and Salesforce digital channels, thereby delivering a consistent customer experience across all channels. Vonage offers minimum administrative complexity to its users. Moreover, Vonage Contact Center provides excellent customer experiences as well as enhanced productivity.

It provides agents with contextual and relevant data, allowing them to collaborate better and deliver an unparalleled customer experience. It drives external and internal customer experience. The agents get all the resources they need for being productive, all without leaving the app.

Apart from Contact Centers, Vonage is also known for offering the following facilities:

Communications APIs: Enhance your customer experience with programmable messaging, voice, video, and more
Unified Communications: Flexible communication & collaboration solutions for employees across every channel
Moreover, the Contact Centers offers your sales and service agents just what they need for making every conversation great

5. Ringba

Ringba is one of the most powerful call tracking & analytics solutions for marketers, call centers, and agencies that are into inbound calling.

It provides you control of your call flow and can even optimize it for getting the best ROI. Ringba comes with robust real-time reporting and analytics. In addition, their technical support is top-notch in case you ever encounter any trouble. As a result, pay-per-call marketers can leverage their capability as a live marketplace for selling leads.

Over the years, Ringba has developed into an industry-leading inbound call tracking & analytics platform for businesses, call centers, and pay-per-call marketers.

Other capabilities include:

Real-time call routing
Ping tree for calls
Industry-leading analytics

Moreover, Ringba offers enhanced performance, flexibility, and competitive advantage. It’s ever pushing the limits of innovation and has revolutionized the way businesses connect with consumers.

Price: Free to $99/mo
(Free option is available but with some limitations)

6. CallTrackingMetrics

CallTrackingMetrics is a call tracking software solution that offers a more personalized customer experience by using call tracking intelligence.

It allows you to discover which of your marketing campaigns are generating leads and conversions. In addition, it powers your contact center and can automate call flows.

You can unify communications across your entire organization by using its phone facility, text, online form, and chat tools.

In fact, CallTrackingMetrics has become one of the most trusted names in call tracking software. It is being used by over 100,000 users across the globe.

CallTrackingMetrics can be integrated with Google Ads & Analytics, Salesforce, Zendesk, and Microsoft Dynamics.

It ensures that all call conversions get seamlessly integrated into existing sales & marketing processes.

It has been recognized on G2 Crowd as a leader for inbound call tracking software and CCaaS solutions.

Pricing starts from $39 per month

7. RingDNA

RingDNA is a sales engagement platform helping businesses to scale revenue growth through the use of AI.

RingDNA has become a leading choice for Salesforce customers. Its intelligent dialer integrates directly with Salesforce Sales Cloud, automates tasks, and captures call information. RingDNA even offers custom Salesforce reports helping managers identify the main coaching opportunities.

However, there is much to look for as RingDNA offers a Conversion AI solution. For example, sales teams can look out for performance metrics, context, and outcome data. Moreover, RingDNA offers a complete solution for sales engagement, conversation intelligence, performance insight, and lots more.

RingDNA has made a name for itself by becoming one of the best privately-owned companies in America.

8. CallFire

CallFire call tracking software is a lightweight program that has a simple and intuitive interface. In addition, it offers its users an extensive catalog of phone numbers to choose from.

Moreover, companies can choose local, toll-free, and even international numbers from CallFire’s database. The system can be integrated with your Google Analytics account and even with other analytics data providers.

CallFire offers custom notifications to provide you with important call information and access through email and even mobile devices.

Price: $0.05 per minute/text to $599 per month
(Free trial is also available)

9. EngageBay

EngageBay is a top-notch all-in-one CRM software for marketing as well as sales & customer support. So, EngageBay offers you a single platform for marketing, sales and support.

EngageBay functions in the following ways:

CRM Software: It can store unlimited contacts and keep track of all your customer details in one place
Marketing Automation: It automates your marketing processes and sends personalized messages to target audiences
Helpdesk Software: It can easily resolve customer issues and can deliver exceptional customer support
Live Chat Software: It offers instant help to your customers to boost their happiness and conversions as well.

Moreover, EngageBay offers most of the popular marketing features like:

Email Marketing
Marketing Automation
Lead Generation Tools
Landing Pages

So, you see that EngageBay offers a full stack of software for marketing, sales & customer service. Cutting short, you can do it all with EngageBay all-in-one CRM software.

Pricing starts from $8.99 / user peEngageBay is a top-notch all-in-one CRM software for marketing as well as sales & customer support. So, EngageBay offers you a single platform for marketing, sales, and support.

EngageBay functions in the following ways:

CRM Software: It can store unlimited contacts and keep track of all your customer details in one place
Marketing Automation: It automates your marketing processes and sends personalized messages to target audiences
Helpdesk Software: It can easily resolve customer issues and can deliver exceptional customer support
Live Chat Software: It offers instant help to your customers to boost their happiness and conversions.

Moreover, EngageBay offers most of the popular marketing features like:

Email Marketing
Marketing Automation
Lead Generation Tools
Landing Pages

So, you see that EngageBay offers a full stack of software for marketing, sales & customer service. Cutting short, you can do it all with EngageBay all-in-one CRM software.

Pricing starts from $8.99 / user per month
(Free option is also available)