Online advertising has evolved much to offer non-intrusive ad experience and easy monetization.
Nowadays, new advertising opportunities are focused on user-centric content and leverage upon technology that users are already familiar with.
The current digital marketing trends suggest that customers have much say on how advertising develops.
Now, the ad formats are more non-intrusive and offer easy monetization.
It has led to the development of a new monetization solution in the form of Native Subscriptions or Push Notifications.
Image Credit: Push Engage
Today, we center our discussion on how you can monetize your blog with Push Notifications.
In fact, the days of disruptive advertising is coming to an end.
The banners, interstitials, and even video ads are found to be much annoying for visitors. Moreover, the adoption rate of ad blockers is skyrocketing.
It has led many marketers to focus on innovative ad formats that are non-intrusive as well as offer easy monetization.
Native Subscriptions have come as a “savior” for many marketers. Now, they are devoting a significant portion of their campaign budgets on running native subscriptions or push notifications.
In fact, Native Subscriptions as an ad format has evolved from the traditional Web Push or Web Push Notifications.
The basic feature or the advantage with either Native Subscriptions or Web Push is its “delivery speed.”
Both deliver a message to your target audience.
For a moment let’s focus on Web Push Notifications.
You may like: 10 Best Website Push Notification Services
What is Web Push Notification?
Web Push is the quickest way for delivering a message to a recipient. He only needs to click on it.
Web Push is a notification that appears on the web browser of the subscriber’s PC.
It is used to connect a website with its visitors.
These are messages that come from an app or website.
The messages appear on the web browser of the recipient even when they are not using a particular app or website!
The power of web push is available to both apps and websites.
Image Credit: Sendpulse
The users who come to your website need to opt-in to receive notifications on their mobile and desktop devices.
There is no need to download anything.
There is no need to install anything.
They have to click “Allow,” and they are subscribed.
The best part is that users (those who have subscribed to Web Push) don’t need to keep their website open after they subscribe.
They can close the website, but you can still send them messages.
If their computer is asleep, the notification is delivered when they turn it back on.
So, with Web Push, there is no need for users to open your website to receive notification.
However, the notifications are only sent to those users who have subscribed to these notifications from a specific website on Chrome, Safari, and Firefox.
Push Notifications deliver time-bound content to engage users.
They are used to activate dormant users with offers. They retain loyal readers with personalized content and more.
Push Notification is being used to generate traffic consistently. Web push is a perfect choice for advertisements: discounts, sales, and new collections. They are used to “push” a client to buy something right now.
Publishers use web push notification to build repeat traffic to their website.
Another good thing about Web Push Notifications is that their reach extends to mobile phones and tablets along with desktop as well.
These notifications are delivered to the browser next to the taskbar. On Android, it is displayed in the notification tray.
You have to enable web push notifications on your website.
Then your website visitors will see a subscription prompt.
You can send notifications to your users once they have subscribed to your website notifications.
A push notification consists of 4 key elements:
- Landing Page URL
- Icon and Banner Image
- Call to Action Buttons
(Banner Image & Call to Action Buttons are only available for Chrome)
Sending notifications is a 3-step process.
- You need to define the notification content by using an interface or APIs exposed by the service provider.
- One can send the notification immediately or at a scheduled time.
- You can define the audience to whom you would like to send notifications. The audience filters provide the options to send notifications to all, to a segment of subscribers, to a specific subscriber.
Presently, only Chrome, Windows, OS X, Firefox on Android OS, and Safari on OS X support web push notifications
The best thing is the fact that there is no negative impact of implementing web push notification.
Moreover, Google has been pushing it aggressively.
Creating an effective Web Push Notification Campaign involves:
- Personalization: The messages should be highly targeted, timely, and personalized.
- Add Call to Action Buttons: It provokes an immediate response from users, such as “Buy Now,” “Know More,” or “Share on Twitter.”
- Use Images: It creates refreshing experiences for users.
- Location-based Targeting: Used to send relevant notifications, such as discounts, suggestions, and more.
- Time Zone Based Delivery: Send notification at the right time. Understanding your audience is extremely critical to the success of your campaign.
The best notifications are the ones with catchy titles, short description, and bright images.
Monetizing Push Notifications
Push Notifications have now evolved into a premium advertising tool.
Previously they were only used as a content delivery channel.
Now, with Push Notifications advertisers can reach clients and potential customers directly, avoiding intermediaries such as banners or social media.
Push Notifications or Native Subscriptions have become an ideal ad format for traffic monetization.
Push Notifications are the latest monetization solution for publishers.
It’s a short alert message with an icon which appears in your client’s browser or a mobile device.
The advantage with push notification campaigns is that it rules out the very possibility of bot traffic presence.
It ensures high-quality traffic and authentic audiences for campaigns.
It’s a new ad format that opens up a whole lot of opportunities for promoting your products, services, and CPA offers.
Content promotion takes a new leap with Push Notifications should it be an offer, announcement, or a brand awareness campaign.
It’s the best way to reach your customers directly.
The ad format adds diversity to your marketing mix and aids in the long-term growth of your business.
Push notifications are being used for promoting:
- Special offers and promos
- eCommerce Updates: sales and discounts announcements
- News and content updates
- Downloadable: eBooks, checklist, templates
- Alerts based on geolocation
- Mobile apps promos for increasing installs
Benefits of Push Notification Ad Format for Monetization
Push notifications have an exceptional reach and efficiency. They are delivered to the users even when they are not browsing the website or interacting with your app.
This new ad format offers global market access reaching not only existing clients but also new users worldwide.
They allow you to target users on every platform and device through the web and mobile push notifications.
With push notification, you get an audience that is genuinely interested in your products or services.
It allows sending messages instantly to the audience worldwide. They do not take up space on your website or redirect users to different sites.
So, Push Notifications or Native Subscriptions comes out as an ideal ad format for traffic monetization.
Push Notifications allow publishers to monetize subscribers even when they have left their site.
- Real-time message delivery
- 100% deliverable and viewable to subscribers
- Contain clickable links
It’s a non-intrusive Native Ad format.
Users knowingly subscribe to Push Notifications and start receiving updates once a day.
Push Notifications drive best results for both publishers and advertisers.
This ad format is extremely user-friendly.
They don’t disrupt the flow of reading and don’t obscure text and images on the webpage.
They correspond to users’ interests thereby bringing higher engagement and higher CPM for publishers.
Push Notifications ensure a life-long income stream for a publisher.
It is compatible with every other ad type, including context, display, native, etc.
They do not violate Adsense policies. They can be used alongside ads served by other advertising networks.
Push Notification ads do not decrease profits from other ad formats.
They deliver premium and engaging ads from reputable international companies that value the audience’s attention.
Publishers collect subscribers and receive revenue whenever a subscriber clicks on the push notification served on his browser.
Advertisers get the opportunity to address their ad campaigns straight to the target audience that is truly engaged.
Starting Push Notifications Campaign (Advertisers)
Propeller Ads has launched a completely new ad format – Push Notifications. The new ad format is available for CPM campaigns on its Self-Service Platform.
You simply have to click the “Create Campaign” button.
Choose the CPM pricing model and then select the “Push Notifications” Ad Format.
To run a campaign, you have to create and upload JPG, PNG, or GIF image having resolution 192 x 192 pixels.
Ad message can contain a Title (up to 30 characters) and a Description (up to 40 characters).
The registration process is easy, and you can start a new ad campaign in minutes.
Adding Ads Native Subscriptions to your website (Publishers)
The process of adding Push Notifications (Native Subscriptions) to your website is extremely simple.
You simply have to generate a unique code and paste it into your blog or website HTML.
Propeller Ads statistics will start showing your earnings from Native Subscriptions (Push Notifications) 24 hours after you have added your code. Your subscribers will get Native Subscriptions from advertisers.
Native Subscriptions (Push Notifications) have quickly become one of the top performing ad formats for nearly any audience or niche.
It’s an ad format with the user in mind.
With Push Notifications, you can leverage upon technology that users are already familiar.
Most importantly it offers a non-intrusive ad experience and easy monetization opportunity.
Well, it’s high time when you implement this new monetization solution in the form of Native Subscriptions (Push Notifications) for growing your business.
It’s beneficial for both publishers and advertisers.