Experience the Power of Fully-Automated CPA Goal Optimization!
As an advertiser, you always want to pay less for your goals to achieve more profits. If you are an affiliate this becomes more crucial as you have a limited profit margin.
With Adsterra CPA Goal Optimization, you can reduce your advertising cost and increase profits.
Take complete charge of your traffic dynamics with Adsterra’s CPA Goal. Adsterra CPA Goal optimization tool revolutionizes the way you achieve maximum conversions at a cost-effective CPM or CPC price.
Unlock the potential for advertisers and affiliate marketers to leverage Adsterra’s intelligent algorithm, precisely selecting traffic based on desired target eCPA or conversion count. Say goodbye to the challenge of acquiring massive traffic without compromising on quality.
For more information and a detailed case study showcasing the CPA Goal feature, click here.
Table of Contents
Unveiling the Key Benefits of CPA Goals for Advertisers:
- Enhanced Focus on Quality: Optimize your impressions based on critical marketing parameters rather than merely acquiring a large volume of impressions.
- Protection against Overpayment: Our algorithms meticulously evaluate each placement that reaches the designated spending threshold, guaranteeing the desired conversions or meeting the target eCPA.
- Flexible Pricing Configurations: Establish a customized set of rules that automatically assess traffic and prioritize the highest-performing segments.
- Automated Placement Unlinking: Any placement that fails to meet your pre-defined rules will be automatically unlinked.
- Preventing Unnecessary Unlinking: If an ad placement reaches the spending threshold and continues to generate satisfactory conversions or maintain the desired eCPA, we will retain it in your campaign. The placement will be reassessed after a few days to ensure it aligns with your KPIs.
- Unlock the Possibility of Reintegrating Unlinked Placements into Your Ad Campaign: Find Additional Information in the FAQ Section at the End of this Guide
What is the purpose of CPA Goal optimization?
CPA Goal optimization is pivotal for advertisers primarily focusing on conversions when acquiring traffic through CPM or CPC pricing models.
Previously, advertisers had to manually unlink and blacklist placements, resulting in high costs with minimal conversions. However, with the advent of the CPA Goal, a revolutionary tool has emerged that saves CPM/CPC budgets.
CPA Goal automatically unlinks placements that meet your specified criteria, whether based on eCPA or the number of conversions. The need to switch between your tracker and Adsterra to create a blacklist is now eliminated. Adsterra’s intelligent algorithm seamlessly handles all these tasks.
How does it function?
With CPA Goal, you can purchase CPM or CPC traffic and optimize it based on two essential parameters: the average conversion cost and the number of conversions. But how does it work? It’s simple – you set the rule for the intelligent algorithm.
To get started, define a critical spending threshold. Once this threshold is reached, the algorithm will assess each placement individually to ensure it meets your crucial parameters:
Experience the convenience of Adsterra’s CPA Goal feature, where you can effortlessly establish a rule to ensure that only the most effective placements are targeted. The intelligent algorithm will automatically review and unlink any placements that do not align with your Key Performance Indicators (KPIs). Say goodbye to inefficient traffic sources and welcome a more optimized and effective advertising strategy.
Try Adsterra’s CPA Goal feature right now.
Unlike previous versions of similar features in the market, CPA Goal introduces a more tailored approach to traffic optimization. It transcends the reliance on just the “target payout” criteria. Adsterra’s algorithm takes it further by thoroughly evaluating every placement that surpasses the critical spending threshold, ensuring it aligns with the desired conversions or eCPA. This meticulous examination guarantees higher precision and effectiveness in achieving your advertising goals.
“Earlier, you would manually remove placements that spent too much while sending very few conversions. First, that’s time-consuming. Second, that demands mastery. And finally, with tons of traffic, you could have missed the right moment for optimization and spent too much,” Gala Grigoreva, CMO at Adsterra, outlines the benefits of CPA Goal. “We’re excited we can now provide our partners with a more advanced way of improving ROI and pulling the best-matching traffic from their targeting. Here at Adsterra, we have a local motto, ‘Make great ROI your rule,’ and that’s precisely what this tool is about.”
Set up rules to command CPM/CPC traffic and generate conversions on your terms!
You will defiantly like the Adsterra CAP Goal feature to make your campaigns more profitable.