Is Email Marketing still alive?
You may feel a little wondered as to why I have put forward this question. This is because the digital marketing sphere is fast evolving and techniques and methods which used to work in the past are no longer effective. In the context of Email Marketing, I can safely say that it can still work for you in generating the desired response from your target audience. The only thing you need to ensure is to make it effective.
So, just using Email Marketing Technique is not enough to market your content, services or products. You essentially have to make it work effectively so as to reap the desired benefits. Otherwise, your Email Marketing efforts will simply go for a waste. Here under I have come up and suggest ways to make Email marketing work effectively so that you just not only market but market successfully. It is all about optimizing your digital marketing efforts and converting potentials to real customers of your product, service, or content.
Must Read: 10 Best Email Marketing Services
Table of Contents
Have An Email Marketing Strategy
Setting up a strategy should be on your top priority list if you wish to embark on the road to effective email marketing. This essentially requires you to have a well-documented strategy plan in place. So, write down your campaign, plan, and email strategy details. Remember, your ideas should focus on innovation because you simply cannot really on old methods which are bound to become obsolete and lose their sharpness in terms of getting the desired response and outcome from your target audience. Your readers (visitors/audience) look for something “unique” and “new” in your campaigns. So you should design your email marketing campaigns which tend to offer them new and improved products and services. The whole packaging should be customer-centric.
One of the greatest marketing techniques is to “Salute Your Customers”. And personalization is a great way to salute your customers or target audience. So, take the first step forward and salute your customers. This will go a long way in building a strong bond and relationship with them. Getting personal with your customers requires you to use their names in email messages. It will help you to grab their attention. However, you should avoid using full names as this can make them uncomfortable and creepy about your whole effort. Having said this, you should make sure that you have accurate information about your customers. So, you should be careful in spelling their names and should come up with correct titles. Using this practice of personalization you can surely build a good reputation in the eyes of your customers.
Go for Automated Campaigns/Marketing Automation
Automated Campaigns/Marketing Automation is really the “in-thing” in digital marketing arena. So, you should focus on using it to make your Email Marketing Efforts more effective. It has the potential to be a major contributor to the revenue generation from your Email Marketing. In fact, The Lenskold Study reports that about 78% of successful marketers are of the opinion that marketing automation has contributed tremendously in increasing their revenues from digital marketing efforts. And that’s sounds absolutely positive about Automated Campaigns/Marketing Automation. Thus your whole effort should be to automate the right type of email marketing campaigns. This can give you the desired results even with low volumes and with lower time investment.
Focus on Growing Your Email List
Your Email list is one of the most indispensable marketing resources with you. So, make deliberate and concentrated efforts on growing your email list. With bigger email list the impact of your email marketing efforts will spread to a bigger population of people who have opted to receive updates about your business. I certainly hope that your email list is playing a crucial role in increasing your revenues from your online marketing efforts; however, here are some points which you should consider for further increasing your email list.
Increasing your email list begins by making it possible for people to sign up at all the possible places where they are interacting with you. This can include collecting email addresses in person through sign-up sheet or through mobile devices. You should also collect email addresses online by including sign up forms to your website or even through Facebook page.
Then always give your audience a compelling reason for joining your email list. You should be clear about what you tend to offer to your audience. You should be successful in explaining them the value of joining your list. Here, customizing your sign-up form and adding opportunities for rewarding your fans should never be forgotten if you want to make your big email list into even bigger.
Come up with a brief, targeted and captivating body copy
The “body copy” plays a major role in the success of your email marketing strategy. It is the “body copy” that your audience ultimately reads and decides to go or not for your offer. So, design your “body copy” with ultimate care. People will never read a poorly scripted body copy. So, your body copy should have the inherent capacity to captivate your audience. In this context, the opening plays a crucial role. It should be able to hook your audience. For example, you can use a rhetorical question or can even come up with a compelling offer. And don’t forget to highlight the most outstanding benefits of your offer. Summarize the important details and most significantly come up with “one” call to action.
Boost up User Experience
If you succeed in enhancing “user experience” you can surely end up receiving better response and engagement from your readers through your email campaigns. This will demand some extra efforts from your part. Here are some ways which you can use to boost up user experience. You can use pre-filling forms, progressive profiling, by limiting number of fields on a form, proper sizing the fields, etc. All of these efforts will definitely help in boosting up user experience.
Employ Smart Designing
Designing is an important aspect in email marketing. In this context, a user-friendly design for your email campaign can go a long way in generating and increasing the required response from your audience. Some designing elements that you can use to make your email campaigns a “smart” and “inviting” for your customers include having a responsive design, adequate use of white space, use of appropriate color, use of proper text size, incorporating company logo, and proper company branding, etc.
Use of Call to Action
The Call to Action is the life-line for your email marketing campaign. Take it out from your campaign and your email marketing is left no power, it simply dies out. So, not only include Call to Action but also make it effective to incite audience in signing up for your email list. Use persuasive words, and employ “What? Why? How?” method. You should tell your users what they need to do, why they should sign up, and last but not the least how they can go about it. Tailor your CTA according to your users liking and do provide multiple links for sign up throughout the body of your email to make it easy for them to take action. You can use CTA Buttons; however, avoid using CTA links within any images.
Build Effective Landing Page
Your Email Marketing Campaign will lose out the punch if it is not supplemented with an effective landing page. So, any lacuna in landing page could ultimately end up losing out on conversions. Your landing page should come out as an extension to your email campaign. It should contain the same message, the same design, and the same offers as campaigned in your email. Your landing page should elaborate on your CTA. Use well-crafted copy and employ user-friendly design as your emails.
Please share your best email marketing stratagy which Make Email Marketing Work Effectively for you.