20 Best SEO Software and Tools

In today’s post, we share some of the Best SEO Software and Tools to improve your site’s technical SEO problems. Not just that, this SEO software and tools help you in keyword research, link building, and keyword rank tracking.

SEO Software is a must-have tool for any website owner who wants to rank their website on the search engines. You can do such work without SEO software, but it will take time. With SEO Tools finding technical problems on your site is just a matter of time.

Search Engine Optimization (SEO) involves a tedious and complex set of activities. Neither is it a one-time task. On the contrary, SEO is an ongoing process.

A lack of proper and thorough Search Engine Optimization can virtually kill your website. With little or no search engine traffic, your online business model, whether it is a blog or an e-commerce site, comes to a standstill.

So, you cannot ignore Search Engine Optimization tasks. SEO tasks are performed to optimize and promote your website. A better search engine-optimized site helps to bring in more traffic of visitors from the search engine, which in turn means growth in your overall e-business.

To do SEO-related tasks, you have two options. Either you can do it manually or else use SEO Software.

Doing SEO tasks manually would not fetch you desired results fast, nor is it possible to check everything manually, whereas using SEO Software, you can ensure that your website is optimized for better and consistent search engine traffic.

So in the ongoing presentation, we bring the 20 Best SEO Software that would greatly help you promote and optimize your website.

The best SEO Software shown hereunder is the most advanced and powerful SEO Software available in the world market at present.

The 20 Best SEO Software compiled below can perform on-page and off-page optimization, competitor analysis, keyword analysis, site analysis, link building, web page rank analysis, and many other SEO-related tasks.

Best SEO Software

Most of them come as paid versions, while some are available on a free trial. Moreover, they are easy and intuitive to use too. So you can go through the collection of 20 Best SEO Software shown hereunder, and you will find the SEO Software fulfilling your needs and requirements.

20 Top SEO Software & Tools

1. SEMrush (All-in-one SEO Tool)

SEMrush is a leading and one of the best online SEO Tools. It is a complete digital marketing toolkit serving as SEO Ranking Software, SEO Monitoring Software, and SEO Analysis Software.

SEMrush is the best and the most comprehensive SEO Toolkit for SEO, PPC, Social Media, and Content Marketing Professionals all throughout the World.

It has more than 25 SEO Tools for complete SEO Analysis, SEO Monitoring, and SEO Ranking. With robust tooling and a well-balanced SEO optimization approach, SEMrush offers innovative keyword research, domain monitoring, and competitor analysis features.

In simple terms, SEMrush can be described as an all-in-one search engine optimization (SEO) tool. SEMrush is most suitable for small to midsize business users as it offers everything needed for managing an effective SEO strategy. It provides tools for website audits, social media monitoring, rank tracking, and much more.

Moreover, SEMrush is best known for its competitive analysis features. It offers highly useful information about your competition. It even offers data about display advertising, link building, and paid & organic search.

With SEMrush, you can come to know how your competitors are performing. So you can devise effective strategies to implement in your SEO Campaigns. The SEMrush proprietary tools help you to compare various domains in your market and help you to increase your ranking against competitors.

What’s best is the fact that all these data are within just a few clicks of signing up for this tool. SEMRush is an SEO tool that I use on a daily basis, and this is my favorite SEO tool. If you can afford this tool, you must try SEMRush.

Price: Paid Plans

  • Pro: $119.95 Per Month
  • Guru: $229.95 Per Month
  • Business: $449.95
SEMRush SEO Software

2. SEO PowerSuite (All-in-one Best SEO Software)

SEO PowerSuite provides world-standard SEO software. It’s desktop SEO Software. It helps to improve the search rankings of your website on the search engines by doing proper keyword research and analysis, building quality backlinks, content optimization, and other SEO tasks.

SEO PowerSuite comes in Free, Professional, and Enterprise versions. It provides powerful on-page SEO software that makes SEO tasks easy, effective, and result-oriented.

Its toolkit includes tools such as Rank Tracker, SEO SpyGlass, Website Auditor, and LinkAsistant. SEO Power Suite is one platform for all of SEO – SEO Ranking, SEO Monitoring, SEO Analysis, and SEO Reporting.

It’s one easy-to-use toolkit encompassing rankings, on-page, backlinks, and reports. SEO Power Suite opens the doors to growing your business. It can best describe as “One-stop” SEO Software.

SEO PowerSuite covers every step of your SEO Campaign of any caliber, be it involving rankings, on-page, or backlinks. It has an intuitive UI and scores of pro-level features. SEO Power Suite is suitable for SEO newbies and experts alike.

It has a wealth of features that you won’t find anywhere else. It’s highly flexible and feature-rich. It offers unlimited sites, keywords, and backlinks to track. Best of all, many of these features are available in the free version.

It helps to automate your SEO jobs right from rank tracking, site audits, and backlink checks to reporting. You can schedule tasks at any time and frequency. Its reports are white-label, fully custom, and designed responsively. Sharing and delivery are also easy.

SEO Power Suite offers four (4) sets of tools to take care of your SEO Campaign:

  • Rank Tracker – Keyword Research & Rank Monitoring
  • Website Auditor – Site auditing & On-page optimization
  • SEO SpyGlass – Backlink Research and Auditing
  • Link Assistant – Link Building & Management

SEO PowerSuite is undoubtedly one of the best ‘all-in-one suites of SEO Tools. I have been using this SEO Software for a few years now, and it helps me to audit my sites and helps me to track my site rankings and progress.

Price: Free and Paid Version

  • SEO PowerSuite Professional: $299/year
  • SEO PowerSuite Enterprise: $499/year
SEO PowerSuite SEO Software

3. Google Search Console (Website Errors and Ranking)

Google Search Console (Previously known as Google Webmaster Tools) is a very handy and useful service offered by Google to all webmasters. It functions more like an SEO Tool.

Google is ever determined, engaged, and dedicated to becoming more transparent in reporting data back to Webmasters. The Google Search Console is the right step that realizes this objective of Google very emphatically.

Google Search Console primarily tracks your organic search performance and identifies and addresses optimization issues. It also identifies and solves Google indexing and crawling errors.

In fact, Google Search Console is critical for SEO purposes as it enables webmasters to understand Google’s view of their websites and blogs. So, Google Search Console is a must-have account for owners of blogs and websites.

It offers a great set of tools. It helps to optimize your site and its content for search. And best of all, Google Search Console is completely free. With Google Search Console, you can monitor your site’s performance easily. You can identify issues, submit content for crawling and remove content you don’t want to be indexed. You can even monitor backlinks and view the search queries that brought visitors to your site.

Moreover, the Search Console is the medium through which Google communicates with you in case anything goes wrong (crawling errors, increase in 404 pages, manual penalties, malware detected, etc. Google Search Console is one with expensive tools that essentially perform the same tasks. Getting started with Search Console is very easy. All you need is a Google sign-in.

Google Search Console has helped me a lot to identify the problems with my site, and I have improved my site’s performance.

Price: Free

Google Search Console

4. SE Ranking (All-in-one SEO Tool)

The best thing about SE Ranking SEO Software is that it performs many SEO-related tasks, including keyword analysis, competitor analysis, backlink analysis, site analysis, and on-page and off-page optimization tasks.

So, SE Ranking turns out to be an all-in-one SEO tool. It offers a tool for 100 percent accurate keyword position tracking. Then, there’s a competitor SEO/PPC research tool. You can also carry out backlink checking and monitoring, thorough website audit, on-page SEO audit, and keyword research, and you can perform hosts of other SEO tasks. It comes studded with a powerful reporting tool, as well.

In fact, there’s a lot more to expect with SE Ranking as far as SEO tasks are concerned. SE Ranking plans start at $4.2/month and max out at $189/month. So, it is designed to fit into the budget of every webmaster, blogger, or e-entrepreneur.

If you want to track your targeted keyword performance, website audit, etc., and can’t afford expensive tools, SE Ranking is for you.

Price: Paid Plans

  • Essential: Starts from $18.72/month
  • Pro: Starts from $42.72 Per Month
  • Business: Starts from $90.72 Per Month
SE Ranking SEO Software

5. Netpeak Spider (Top SEO Crawler)

Netpeak Spider is a website crawler that helps you conduct a technical audit of your websites quickly. It functions as a personal SEO crawler detecting SEO issues that hamper the website’s visibility.

Netpeak Spider acts like a search engine robot combing through pages and their attributes, thereby ensuring that they do not have any SEO problems affecting the site’s prominence on the web. It ensures that your website is accessible to the target audiences at all times.

The Netpeak Spider is an efficient tool that helps SEO experts and even webmasters to conduct their daily tasks with ease, thereby improving websites’ search engine ranking in the process.

It highlights things that are affecting the website’s visibility. Developers can then resolve these issues and ensure that their websites are more accessible to their intended audience.

It’s not only that Netpeak Spider can crawl websites for basic SEO issues. It can even check content such as pages, titles, Meta descriptions, headers, and more for duplicates and reveal these to the user. So, Netpeak Spider helps developers and webmasters to get rid of SEO issues.

Moreover, the application can be used to focus on specific sections or categories rather than searching the entire website. So, Netpeak Spider saves your precious time and lets you concentrate on the most important areas. It can be configured to save the discoveries in CSV form.

Some of its salient features are:

  • Website optimization
  • Internal Links Analysis
  • SEO Parameters Checking
  • Duplicate Content Finder
  • Broken Links and Redirects Finder
  • Custom Crawl Rules
  • Data Saving & Export

Price: Paid Plan starts from $7 Per Month if paid annually.

Lifetime License: Starter $168, Advanced $288, Pro Bundle $528

Netpeak Spider SEO Crawler

6. Advanced Web Ranking

Advanced Web Ranking is the longest-standing rank tracker (since 2002), tailored especially for high volumes of keywords. This makes it ideal for agencies and large in-house SEOs but can also accommodate freelancers and small businesses.

Using Advanced Web Ranking, you can check your rankings daily, weekly, biweekly, monthly, or on-demand, and the results are fresh (as opposed to delivering them from an existing database).

The search can be narrowed down to the country, city, or even GPS coordinates level for both desktop and mobile results. It can track all SERP features available on Google but can also be used to monitor search engines such as Baidu, Yandex, Youtube, Amazon, and lots more.

Besides the option to add an unlimited number of users, the data can be shared via permalink, PDF & CSV reports, and the Google Data Studio integration.

On top of that, you can check your market share, discover new competitors, and track the top sites for each keyword.

Price: Paid Plans

  • Starter: $49 Per Month
  • Pro: $99 Per Month
  • Agency: $199 Per Month
  • Enterprise: Starts from $499 Per Month

A 10% discount applies to all yearly plans.

Advanced Web Ranking SEO Software

7. WebCEO (All in one SEO Tool)

WebCEO is a world-class SEO Software that is perfectly suitable for webmasters, site owners, seasoned s, and even search engine marketing novices. The SEO Software provides a unified workspace with twelve different programs to manage all the tasks related to Search Engine Optimization.

It performs keyword research and analysis, does SEO analysis, helps to find a niche, and builds highly targeted traffic for your site. You can even do site promotions on search engines, analyzes SEO results, helps to have a trouble-free website, and do lots of other SEO efforts as well.

WebCEO turns out to be the best SEO Tool for Agencies and Small Businesses. It lets you automate your marketing by offering you an opportunity to dominate your niche. WebCEO covers the digital marketing needs right from website owners and in-house SEO teams to Digital Agencies.

It offers 15 Online SEO Tools such as Keyword Tool, Rank Checker, SEO Auditor, Backlink Checker, Competitor Research tool, and more. WebCEO allows you to shape an individual strategy for any type of website. It serves excellent SEO reports that come branded with your logo.

Use WebCEO to check your site rankings on schedule. You can analyze backlinks, run SEO audits, track social media, or conduct competitor research. WebCEO is an SEO Software Platform aptly suited to satisfy bigger appetites. It allows them to manage hundreds of clients’ sites easily.

14 days free trial available.

Price: Plans start at $37/mo or $33 /mo if paid annually

WebCEO SEO Software

8. Screaming Frog (SEO crawler)

Screaming Frog SEO Spider Tool is a powerful Site-Audit tool for any serious SEO work. The tool indexes your entire site and creates a spreadsheet of all your pages, including their SEO elements. It also finds broken links, Bad tags, and much more.

It’s a Site Audit Software that gives you a big-picture view of your website. You come to know how many pages your website has. Are there broken links? How are the titles and Meta descriptions?

The Screaming Frog SEO Spider Tool ‘crawls’ through your entire website and furnishes a list of all your internal pages, including crawl level, Internal and Outbound links per page, keyword elements such as title and description, and their lengths, HTTP status codes.

The tool makes it easy to examine the whole website and find out what needs to be updated. Screaming Frog shows you the list of pages that are generating 404 errors. Plus, it also shows 301 redirects. So, you can easily fix every single 404 and 301 pages. Screaming Frog is free for indexing website that has less than 500 pages. It works on Linux, Mac, or PC.

Screaming Frog can be used to find duplicate pages with duplicate content. It tracks the Meta Robots tag so that you can detect the noindex and nofollow problems. It monitors Page Depth level and organizes Inlinks and Outlinks to any given URL. You can also track the Follow and Nofollow status of all links.

So, Screaming Frog functions as one of the best SEO analysis software. Some of the data collected in a crawl include Errors, Redirects, Blocked URLs, External Links, Duplicate Pages, Page Titles, File Size, Meta Description, Meta Keywords, Response Time, Word Count, H1, H2, X-Robots-Tag, Inlinks, Outlinks, AJAX, Anchor Text, Images, Redirect Chains, etc. Screaming Frog is the Best SEO Software, and every SEO must try it.

Price: Free and Paid Version

  • Free Version: Limited to 500 URLs, No project-saving option
  • Paid Version Costs: $209 Per Year
Screaming Frog SEO Spider Tool

9. Ahrefs (All-in-one SEO Tool)

Ahrefs is a top-notch SEO tool with comprehensive web crawling capabilities and backlink indexing. It is a well-known name in the search engine optimization space.

In fact, Ahrefs has one of the largest indexes of backlinks on the web – as much as 12 trillion historical backlinks and with 6 billion web pages crawled daily.

The SEO tool has several other powerful features and capabilities spread across ad-hoc keyword research, ongoing SEO monitoring, position tracking, content-specific research, and competitive domain comparison.

However, it lacks keyword management and SEO reporting features. Its bare-bones user experience has much scope for improvement.

That said, Ahrefs spans across crawling capabilities and has invested in interface improvements. It’s likely to take up more advanced reporting and keyword management features.

Its dashboard features a navigation bar with tabs for Dashboard, Alerts, Keywords Explorer, Content Explorer, Site Explorer, and a Tools drop-down. Its Ad-hoc keyword research is the most used feature. It can help your pages rank high. Ahrefs also comes with a site audit tool that checks sites for 100+ SEO issues.

Price: Paid Plans

  • Lite: $99 Per Month
  • Standard: $199 Per Month
  • Advanced: $399 Per Month
  • Agency: $999 Per Month
Ahrefs All-in-one SEO Tool

10. SpyFu (Keyword Research Tool)

SpyFu comes as a well-designed SEO Tool with metrics & features explicitly geared for sales, online marketing, and digital advertising. It offers a perfect balance of comprehensive toolset and packaging with a smooth user experience.

It’s simple to use for SEO experts and the average business users. SpyFu is the ideal platform for the growing small to midsize business.

SpyFu features a smart dashboard with a navigation bar across the top with tabs for Keyword Research, SEO Research, PPC Research, Backlinks, Tracking, List Builder, and Reports.

In fact, SpyFu can do a lot as far as SEO monitoring, analysis, and reporting are concerned. It is studded with Keyword recommendations and management capabilities.

SpyFu draws a far more apparent correlation focusing on how much money a keyword is worth. It offers the opportunity to drill down into keyword overview, related keywords, ranking history, advertiser history, backlinks, keyword grouping, and SERP analysis.

Moreover, SpyFu does an in-depth down investigation into keyword data functioning as a gold mine for digital marketers and advertisers.

Keyword Management is another hallmark of the SpyFu platform. There are options for SEO and PPC-specific keywords and Keyword Groups.

Price: Free and Paid

  • Free: Basic Information
  • SpyFu Basic Plan: starts at $16 per month (when billed annually) or $39 /per month
  • Professional: $79/month or $36 /month if paid annually
  • Team: $299 /month or $149 /month if paid annually
SpyFu SEO marketing suite

11. OnCrawl (SEO crawler)

OnCrawl is another very powerful SEO Tool that helps you to unleash your SEO potential. It’s a data-driven SEO Crawler and Log Analyzer for enterprise SEO audits and daily monitoring. It helps improve crawlability, monitor and control how Google behaves on each page, and confidently create an SEO strategy.

OnCrawl can analyze your website like Google. It allows you to access comprehensive reports regarding content, HTML quality, architecture, and performance.

OnCrawl gives you state-of-the-art of indexable pages and sitemaps performance. It even offers insights about rel alternates such as pagination, canonicals, and hreflang tags.

With OnCrawl, you can focus on status codes and improve your indexation.

OnCrawl goes on to analyze the uniqueness and richness of your content. It can detect duplicate and near-duplicate text passages in Meta information as well as in the main content of your website. It can highlight pages that appear similar to search engines and can spot near duplicate clusters.

You can pinpoint where to focus your copywriting efforts. With OnCrawl, you can accurately view your website’s weight and load time distribution for any page or group of pages. It delivers the best user experience and increases your rankings concerning Google’s guidelines.

OnCrawl not only gives you an overview of your Metas and Tags but also goes on to offer hints for improvements. To respect common search engine requirements, you can check your titles, descriptions, and headings for length, occurrence, and duplications.

OnCrawl helps to track your internal linking with accuracy. It offers SEO Impact Report to identify the positive and negative factors behind indexing and crawl frequency. All in all, with OnCrawl, you get detailed data and analysis that you can act upon. OnCrawl is for optimal SEO performance built for e-commerce vendors, online publishers, and SEO agencies.

Price: Paid Plans

  • Explorer: $69 Per Month, $700 per year if paid annually
  • Business: $249 Per Month, $2500 per year if paid annually
OnCrawl SEO Crawler

12. KWFinder (Keyword Research)

KWFinder has been dubbed as the best Free Keyword Research Tool. It helps you rank higher on Google and benefit your blogging business.

KWFinder is a keyword research tool helping you to find long tail keywords easily. It’s a keyword research tool at par with some of the best in business, such as Ahrefs and SEMrush.

It’s one of the newest keyword research tools that have grown to become a highly competitive keyword research tool. You can create a lifetime free account on KWFinder. It offers accurate keyword research data. It’s blazing fast.

Moreover, KWFinder has a low learning curve. KWFinder is the holy grail of keyword research. It helps you to find profitable long-tail keywords that are low in competition. Signing up for KWFinder is blazingly fast. A free account on KWFinder allows you to do five lookups per 24 hours, 50 keyword suggestions per search, and as many as 50 backlinks per 24 hours.

You can start the keyword research using primary keywords. Once you enter the primary keyword, click on the green button (Find Keywords) to get going with the keyword research. You get a whole lot of stats on KWFinder. In fact, these are essential lingo used in common search engines. These are the terms you will find in KWFinder:

Suggestions, Trend, Search, CPC, PPC, KD, Keyword SEO Difficulty, DA, PA, Google SERP, Links, MR, LPS, FB, and Est. Visits. The results are offered in less than 5 seconds after your search. Next, you must use the ‘Results Filter’ to get the profitable long tail keywords.

You can use the following filters:

  • Search Volume (Min 200)
  • Keyword Difficulty (Max 39)
  • Exclude Keywords

KWFinder has the most intuitive UI of any keyword research tool on the market. Moreover, it’s a web-based application. So, no compatibility issues for you. KWFinder has strong data aggression for keyword analysis. It offers multiple research options for unique keyword opportunities. There’s a reliable and one-click keyword difficulty score for any keyword. It’s incredibly fast with high-quality support.

KWFinder is all for finding keywords that generate profits. It’s a keyword research tool targeted at beginners. It focuses on simplicity and keeps the user experience top-notch. All in all, KWFinder is more of a traditional keyword research tool.

Price: Free and Paid

  • Free: Limited Searches per Day
  • Basic: $49 per month – 100 Keyword searches per day
  • Premium: $69 per month – 500 Keyword searches per day
  • Agency: $129 per month – 1200 Keyword searches per day
KWFinder long tail keywords

13. Sitebulb Best Website Crawler

Sitebulb comes as a desktop website crawler, and it is one of the Best SEO Software. It’s a desktop-based application for enterprise-level analysis and data visualization. It comes with no-limit convenience.

It instantly delivers actionable insights and intuitive data visualizations. Sitebulb can crawl up to 500 URLs for free. When you pay for a license, you get additional features such as Crawl maps, mobile-friendly checks, and unlimited URL crawls.

It offers hundreds of context-specific hints to make you aware of important issues and show you what to focus on.

With Sitebulb, you can identify technical SEO problems. It offers all the data conducive to site audits. Sitebulb finds out critical SEO issues quickly. It allows you to audit websites of any size.

With all the graphs and charts, you get to understand what the data means, easily. Sitebulb offers a comprehensive reporting system. You get detailed, insightful, and unique reports for each area of website optimization.

Moreover, it’s fast and low on memory usage. Sitebulb makes your life easier for website optimization.


  • Lite $13.50 /month
  • Pro $35 /month
Sitebulb website auditing tool

14. Seobility

Seobility is one of the best online SEO Software for better website optimization. It offers a simple and sustainable way to achieve better rankings & more visitors for your website and business.

Seobility allows you to achieve better optimization for your website. It offers easy troubleshooting for your entire website. You can do Meta and on-page checks for each page. It identifies duplicate content and does continuous monitoring and reporting.

Seobility does automated website crawling. Its crawler checks your entire website and follows all internal and external links. Seobility carries out intelligent error detection. It detects mistakes and errors in content as well as the structure of your website.

Seobility accomplishes SEO Monitoring and E-mail Alerts. Its continuous crawling and reporting alerts help in finding new errors immediately. Seobility is all about building better websites quickly, easily, and sustainably. It crawls all linked pages and checks your complete website.

All the errors, problems, and duplicate content are collected and displayed in each check section. It also helps you analyze all issues of a single page in your browser. Seobility works as a complete SEO software suite for a quick site checkup. It offers hints for the improvement of your website. It accomplishes Keyword checks and helps you to know whether your site is optimized for the most important keywords and search queries.

Seobility have a free plan with some limitation.

Price: Free and Paid

  • Free Plan: Includes 1 Domain
  • Premium Plan: $50 per month, 3 Domains
  • Agency: $200 per month, 15 Domains
Seobility SEO Software & Tools

15. BuzzStream

BuzzStream is essentially a tool for building relationships and, most importantly, the buzz for your online marketing efforts. It allows you to discover the right influencers and bloggers.

It is being used by thousands of the World’s Best Marketers every day. BuzzStream makes “Outreach” a Snap. BuzzStream accomplishes influencers’ research automatically.

It discovers contact information, social profiles, and site metrics for you. It can easily prioritize influential contacts. BuzzStream can automatically save your emails and tweets and lets you set reminders to follow up. With BuzzStream, you never have to lose track of a conversation or project again.

BuzzStream offers one centralized database so that you can collaborate with teammates, share notes, and keep projects organized. It provides excellent insight into your outreach campaigns and team performance and links placements with fully customizable reports.

BuzzStream is software for Digital PR. It helps you to do great outreach. BuzzStream helps you to build lists and pitch influencers. It helps you to achieve “real” distribution for your content. With BuzzStream, you can quickly send email outreach and build backlinks for your website.

BuzzStream is one of the best Web Based Software for influencer outreach and link building. It helps to build better relationships. It makes outreach more organized and manages your contacts most effectively.

Price: Paid Plans

  • Starter: $24 per month, 1,000 contacts
  • Growth: $124 per month, 25,000 contacts
  • Professional: $299 per month, 100,000 contacts
  • Custom: $999 per month, 300,000+ contacts
BuzzStream outreach CRM

16. Majestic (Backlink Checker)

Majestic is a powerful SEO tool that functions as an established crawler with comprehensive backlink tracking and domain analysis.

It allows you to find all the websites that link to yours and any other website. Majestic is largely a marketing search engine with the world’s largest available link intelligence web index. The data it offers can be used to understand the DNA of the web going on to categorize every page and every domain.

In fact, the Metrics offered by Majestic are thoroughly helpful. This backlink checker tool is very easy to use and matches with the best in the industry. It is trustworthy, offering information that is up-to-date and reliable.

It offers more backlink data than any other tool. You can quickly gauge the overall quality of any website’s backlink profile. It offers downloadable reports and CSV files. You will thoroughly like its online tool and the API. You can use it to find out how well your backlink profile stacks against your competitors.

Majestic offers the most accurate SEO numbers in the industry in the form of Trust Factor (TF) and Citation Factor (CF) numbers. They are top-notch when you think of building relationships with bloggers. It allows you to compare your website with others. You can discover new link opportunities and fix problems.

It’s one of the best link-building tools, SEO, and online success. It’s a great tool for analyzing your backlink profile. It adequately meets your link research needs. In fact, Majestic is one of the industry leaders in link research for SEO. The majestic entry-level plan starts at $49.99 per month. Plus, it offers a number of other pricing tiers and enterprise plans.

Price: Free and Paid

  • Free: Limited Information
  • Lite Plan: $49 per month (1 million analysis units)
  • Pro: $99 per month (20 million analysis units)
Majestic SEO Backlink Checker

17. Keyword Tool (Keyword Research)

Keyword Tool is a free and powerful keyword research tool.

In fact, the Keyword Tool works as a great alternative to Google Keyword Planner and other Keyword Research Tools.

Its free version can generate up to 750+ long-tail keyword suggestions for every search term. It is incredibly reliable and works 99.99% of the time. It is free to use. You don’t need to create an account.

Keyword Tool allows you to discover thousands of new long-tail keywords that are related to any topic. It automatically generates Google’s search suggestions. (The keyword suggestions are produced based on a Google domain & language that you choose.)

It’s a free online keyword research instrument. It uses Google Autocomplete & generates hundreds of relevant long-tail keywords for any topic. Keyword Tool employs Google Suggest for keyword research. It extracts Google keyword suggestions and presents it in an easy-to-understand interface.

Keyword Tool appends the search term with different letters and numbers. It places them into the Google search box & pulls out keyword suggestions. All this happens in a split second.

Keyword Tool also comes in an advanced version in the form of Keyword Tool Pro. It offers, on average, two times more keywords in comparison to the free version. The paid version also shows Search Volume Data, Competitor Keyword Analysis, Cost-Per-Click Data, etc.

Keyword Tool is highly useful for content marketing, blogging, or SEO. It employs Google Autocomplete to source data. It offers popular keywords which can be used to create content for your website.

Price: Free and Paid

  • Free Plan: Just shows related keyword, no search volume data
  • Pro Basic: $89 per month
  • Pro Plus: $99 per month
  • Pro Business: $199 per month
Keyword Tool Keyword Research Tool

18. Moz Pro (All-in-one SEO Tool)

Moz Pro is a top SEO Software. It offers a gamut of SEO tools, from position monitoring keyword research, crawling, and everything in between. Moz Pro is a full-blown enterprise suite of SEO Tools.

The platform is fully equipped to handle keyword research and management, ongoing search position monitoring, crawling, and comprehensive reports. Plus, it focuses on SEO rankings and action-based recommendations. It offers a wealth of data, including the Domain Authority Metric and its MozRank and MozTrust Scores. Moz Pro is well stocked with powerful SEO tools in its single suite.

The SEO Tools relate to website rankings and page optimization, site & internet-wide crawling, link tracking and analysis, and Fresh Web Explorer Tools. Moz Pro helps you to devise an optimization strategy to rank your pages higher in SERP. It offers several SEO functionalities in one web-based tool.

Its Open Site Explorer and Keyword Explorer go on to address the core issues of SEO well. Its Keyword Explorer helps you to research keyword topics so that you can get a good insight into specific keyword opportunities. In fact, Open Site Explorer and Keyword Explorer can be used for free for a limited number of times.

Moz Pro offers other tools like Rank Tracker, Crawl Test, On-Page Grader, etc. Moz Pro has a visually pleasing and non-intimidating design. This premium SEO web application helps you to stay ahead in your SEO game. It offers analytics and insights helping you to boost your search engine rankings. Moz Pro covers all major areas of SEO.

Price: Free and Paid

  • Free: Limited data and tools
  • Standard: $99 per month
  • Medium: $179 per month
  • Large: $299 per month
  • Premium: $599 per month
MOZ SEO Software

19. Lumar (Website Crawler)

Lumar is one of the best website crawlers offering SEO audits, insights and monitoring. It’s one of the best website monitoring applications that go on to check websites for assets and issues and fix them to stay relevant.

The application ensures that the websites stay visible on the web. Lumar assists websites in recovering from Panda or Penguin consequences and ensures that such issues do not occur again.

Lumar helps to improve website SEO and increase traffic. It helps you to reach more of your target audiences. Lumar performs regular technical audits. Using Lumar, you can monitor your websites regularly.

It quickly identifies any issues pending with websites and acts upon those expeditiously. It automates regular audits and helps you to improve your website performance with increased visibility.

Lumar offers migration control. Most of the time, website migration leads to organic traffic loss. With Lumar, you can get a comparison between the staging and live sites and have an overview of the differences between the two.

It eventually helps web developers to close the gap between the two. Meanwhile, Google can adapt to the migrated website and reduce the risk of losing the website rankings. Lumar helps website owners to understand the architecture of their sites better. Web administrators can see it from different vantage points and find areas for improvement.

So, you have the opportunity to optimize sitemaps further. You can ensure that all pages are within easy reach of website visitors for greater user engagement.

Lumar ensures that your websites are in line with Google Panda and Penguin regulations. In case there is a penalty from either one, the application can identify the problem for remedy. It ensures that your websites are whitelisted by the search engine again.

So, Lumar helps to attract more visitors and customers. With Lumar, you can identify potential SEO problems that are embedded in different website pages. Once the SEO is improved, websites can further their UX design. It allows users to find the best content on the site rapidly.

Lumar can even flag broken language links to be fixed. Lumar allows you to compare your websites to competitors so that you can formulate new strategies to stay ahead of your rivals.

Price: Paid Plans (Request pricing)

Lumar SEO Tool

20. Little Warden (Checks Website Changes)

Little Warden checks your site to find any technical errors, from HTTPs errors to MX records errors, Robots.txt errors, etc., which can result in a ranking loss for your website.

The SEO tool Little Warden is one of the best website monitoring tools that regularly checks for any kind of errors, from a site’s MX records to problems with the robot.txt. At the lower end, it starts at £14.99 pm allowing you to monitor up to 20 URLs. At the higher end, it is priced at £99.99 pm and will let you monitor 5000 URLs.

Upon signup, you can head over straight to monitor your sites. You need to include HTTP:// or https:// (in case the site is SSL secured) otherwise, it can’t monitor it accurately. Below the place where you input the URLs, it offers the checks you can make with it. Depending on the payment plan, there’s a limit to the amount that can be monitored with Little Warden.

At the bottom, there’s the “advanced tab,” with which you can choose which Little Warden server to scan your site. Little Warden can as well be integrated with your Google Search Console. Once you add the sites, you get an overview of website performance:

Danger – you should fix these issues asap.
Warnings – You should fix these issues when you can. These do not require immediate attention as in the “Danger” Category.
All Good – No change is required.

So, by looking at a website, you can determine what is good and what needs attention. With the Configure Button (on any of these checks), you can have more information on a particular issue and how to resolve it. Little Warden makes monitoring as accurately as possible.

With the Daily Patrol Report, you get to know the warnings and/or dangers on your site. It’s very useful when you have a massive list of URLs to monitor. It takes you straight to the errors without scrolling through your sites.

Its API section allows you to integrate Little Warden with 3RD Party Applications. With ‘Change History,’ you can see the history of changes on each site. Lastly, it’s the notification setting that’s worth mentioning.

It allows you to choose which aspects of the tool you will be alerted to. For instance: you can get alerted to your daily changes, or else you can receive the report on a monthly/weekly basis. So you can get updated on how often you want. Little Warden is highly suitable for managing multiple websites. It’s a tool for monitoring your website 24/7.

With Little Warden, you don’t need to worry about them unless you are alerted to a problem. You can monitor your websites from one easy dashboard.

Price: Paid Plans

  • Freelancer: $ 34.99 per month, 20 URLs monitored, 10 Checks per URL
  • Small Team: $ 54.99 per month, 100 URLs monitored, 15 Checks per URL
  • Agency: $ 89.99 per month, 650 URLs monitored, 20 Checks per URL
  • Large Agency: $ 199.99 per month, 5000 URLs monitored, 30 Checks per URL
Little Warden

21. Sistrix Toolbox SEO

Sistrix is a comprehensive SEO Tool for maintaining and increasing your website’s rankings on Google and other search engines. It’s a perfect SEO Tool. Sistrix is a collection of different tools that give you insight into various keyword rankings based on Google’s algorithms.

Sistrix functions much like a Google Crawler. It identifies specific keywords, trends, and backlink insights for any site at any time. Initially, it consisted of the Sistrix Visibility Index, which offered a visual representation of the top keywords that are ranked on Google’s SERPs. Sistrix served as a ‘stock market’ for keywords making it easy to identify which keywords would be more beneficial to your webpage.

As of now, Sistrix is made up of six (6) main modules, namely SEO, Universal, Links, Ads, Social, and Optimizer.

  • SEO – Analyze and optimize organic Google search results
  • Universal – analyzes universal search integrations within searches (photos, news, videos, etc.)
  • Links – reveals backlinks to you for gaining possible insights
  • Ads – analyze advertisements and banner campaigns running on any website
  • Social – analyze social signals and trends on the five largest networks, including Facebook, Twitter, Pinterest, Google+, and LinkedIn
  • Optimizer – offers the on-page analysis of your websites and the creation of unique keyword sets.

Sistrix has a user-friendly environment with an intuitive design. It offers solid data on which you can optimize your organic search strategy. You get all the important SEO performance indicators for any desired domain.

Most importantly, you don’t have to install any software or spend time creating projects. Sistrix automatically gathers all important data on practically every possible domain. It calls up results with just a few clicks. It offers a comprehensive set of evaluations. You will surely appreciate its ease of use and data quality with unrivaled customer support.

It is a tool used by SEO professionals.

Price: Paid Plans

  • 1 module: 100 EUR plus 19% VAT per month
  • 2 modules: 200 EUR plus 19% VAT per month
  • 3 modules: 275 EUR plus 19% VAT per month
  • 4 modules: 350 EUR plus 19% VAT per month
  • 5 modules: 400 EUR plus 19% VAT per month
Sistrix Toolbox SEO

We hope you liked this list of 20+ Best SEO Software and Tools. It’s now your turn, please comment on which SEO Tool or software you are using.

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